Juliette Duveau and Sophia Dumenil

In China, emerging luxury brands are shaking up traditional fashion shows, creating ‘story-living’ experiences that strive to build closer connections to their online fashion communities. Read More

China's new generations are not looking for brands that impose products on them but brands that share ideas and opportunities, a more horizontal communication approach. Read More

The founders of China luxury marketing consultancy The Chinese Pulse ask what brands can learn from the trend Read More

Here are three major trends that retailers need to know before creating their own "New Retail” strategy to serve the experience-seeking Chinese consumers: Read More

Here are four attitudes of young Chinese female consumers that will have a huge impact on their preference for lingerie products. Read More

The most innovative Chinese lingerie brands on the market are making smart moves to adapt to newfangled millennial consumption habits. Read More

Young Chinese shoppers in Paris are using social media to look for fashionable 'souvenirs' that are going to help them stand out, and luxury brands are starting to take note. Read More

Inspired by China's online bloggers and influencers, young, trendy Chinese travelers are beginning to wander beyond the historic luxury houses and to Paris's up-and-coming shopping districts. Read More