Juliette Duveau and Sophia Dumenil
What China’s “Lying-Flat” Trend Means For Luxury Brands
Thanks to China’s new lying flat movement, young consumers are choosing slower lifestyles. But can luxury brands connect with this trend? Read More
From China Pride to Regional Pride & How to Connect Further with Chinese Consumers
COVID-19 has accelerated several trends in China, the most notable of which is the “China Pride” trend — and this trend is still growing. Read More
Digital Watch: How Chinese Millennials & Gen Zers are Re-connecting with Their Elders
Recent trends on Chinese social media networks are showing a strong desire from both children and elders to reconnect and share more with each other. Read More
3 Trends Fueling China’s Luxury Design Boom
A shift in how millennials and Gen-X consumers live is fueling a high-end design boom in China. Read More
Scents of China: The Boom of Luxury Interior Fragrances
Interior fragrances are fast becoming must-have accessories for trendy Chinese luxury shoppers. Read More
China’s New Creative Scene Disrupts the Traditional Fashion Industry
In China, emerging luxury brands are shaking up traditional fashion shows, creating ‘story-living’ experiences that strive to build closer connections to their online fashion communities. Read More
Opinion: These 8 Qualities Define Chinese Youths
China's new generations are not looking for brands that impose products on them but brands that share ideas and opportunities, a more horizontal communication approach. Read More
Opinion: Heritage is Hip With Chinese Millennials
The founders of China luxury marketing consultancy The Chinese Pulse ask what brands can learn from the trend Read More
3 Trends Shaping the Future of Retail for Fashion, Lifestyle and Beauty Brands in China
Here are three major trends that retailers need to know before creating their own "New Retail” strategy to serve the experience-seeking Chinese consumers: Read More
The 4 New Attitudes of Young Chinese Women That Impact Their Lingerie Preferences
Here are four attitudes of young Chinese female consumers that will have a huge impact on their preference for lingerie products. Read More
