James Button
How Luxury Brands Can Cash In On China’s Booming Wedding Industry
From couture gowns to face-saving candy, brand choice plays a huge role in planning a Chinese wedding. Read More
What Luxury Can Learn From Starbucks In China
CCTV's Starbucks smear campaign wasn't as successful as it hoped—and all luxury brands in China should understand why. Read More
The ‘China Price’ Is Not Right
Columnist James Button outlines the ways in which brands can enhance domestic spending despite China's notoriously high luxury prices. Read More-
China’s Fashion Market in Transition: Winners Emerge As Competition Heats Up
As the fashion market becomes more competitive amidst a slowdown, brands must pay close attention to Chinese consumers' evolving requirements. Read More
