Jade Xiong
Is China Finally Coming Around to Chinese Supermodels?
Recently, several Chinese models have broken through as personalities in their own right, with their own senses of style and their own fan followings. Read More
Why Z-lennials Will Upend Western Brands’ China Strategy
Chinese Z-lennials are still young, and their lifestyle preferences are significantly shaped by their parents as well as their environment. Read More
Western Brands Cultivate Thanksgiving Culture in China Through Marketing Campaigns
Chinese consumers tend to be very open-minded in absorbing the customs of Western festivals such as Thanksgiving and have a lot of fun with them. Read More
The “Art-lennials” are Coming
As the ultimate luxury item, art has been a way through sponsorship and collaborations to reach customers on a higher level than can be achieved in a retail setting. Read More
Why Luxury Brands’ Approach to “Chinese Aesthetics” Fails
The Palace Museum tapes used by consumers to decorate luxury lipstick products is an example of design based on cultural references, not assumptions. Read More
Luxury Brands’ WeChat Service Accounts Fail to Engage with Customers
WeChat is fundamentally a social media app and Chinese consumers expect direct interaction with luxury brands when they use it. Read More
