Huiyan Chen and Jing Zhang
What A Viral TV Drama Set In Yunnan Reveals About China’s Gen Z
China's younger generations are yearning for rural escapism through the popular C-drama “Meet Yourself,” which has been viewed over 1 billion times. Read MoreAfter Over Two Years Of Troubles, Macau’s Travel Relaxation Will Be A Relief For Brands
Recent travel policy changes indicate that Macau is tentatively beginning to reopen. Brands will be relieved — but understandably wary of celebrating. Read MoreWhy Chinese Women Are Embracing ‘Chillax’
#Chillax is becoming an ideal life attitude for China’s younger generations, giving rise to the effortless fashion trend. Read More