Huiyan Chen
‘Hipster-phobia’ Trends On Chinese Social Media — Should Brands Be Worried?
A significant cohort of young Chinese consumers are expressing a fear of uber-trendy fashionistas. Does this spell trouble for luxury brands? Read More
The Rise Of China’s Single Economy: ‘Unmarried Aunt’ Goes Viral For Handing Out Red Packets During Lunar New Year
China’s latest viral video of a single woman handing out red packets comes as the country grapples with plummeting marriage and birth rates. Read More
Alibaba And JD.com Keep Double 11 Revenues Secret. The Chinese Consumer Is Clearly Changing.
Keeping quiet on the final results of Double 11, China’s biggest e-commerce giants face stiff competition and changing consumer sentiment. Read More
Are Lower-Tier Cities The Growth Engine Of Premium Brands?
Due to the limited space for development in China’s big cities, American brand Coach is looking to lower-tier cities for expansion. Read More
Amazon Competitor Temu Ranks Third In App Downloads After A Month
Pinduoduo-owned e-tailer Temu has won over American consumers with its rock-bottom prices, skyrocketing from 136th on the App Store to No. 3 in downloads. Read More
What’s Behind Chinese Women’s ‘Beauty Duty’ Backlash?
Beauty Duty, a word describing the expectation to dress up in public, is trending on Chinese social media as women highlight societal pressures. Read More
