Huixin Deng
Even Giorgio Armani is Launching an E-commerce Flagship on Tmall
Western luxury brands are eager to join China’s e-commerce platforms. For example, Giorgio Armani will launch a flagship e-tail store on Tmall soon. Read More
2017 in Review: Gucci’s Smart KOL Strategies in China
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci uses to promote sales in China. Read More
Will Sustainable Fashion Crack China’s Luxury Market in 2018?
Fashion is the second worst polluting industry in the world after oil. Brands know they need to do better, but will consumers care? Read More
JD.com and Tencent invest $863m in Vipshop, China’s Third-place E-commerce Platform
How Vipshop has grown from a modest Guangzhou startup to an e-commerce giant is something of a mystery. Here's Jing Daily’s take on the 4 core strategies. Read More
