Glyn Atwal
The Road Ahead: How Luxury Car Retailers In China Learned To Disrupt
Prestige car brands like Porsche and Tesla are redesigning showroom experiences by drawing inspiration from the world of luxury fashion. Read More
How China’s Branded Residences Are Bringing Luxury Home
Although the Chinese property market is under intense economic pressure, branded residences have the potential to capitalize on growth opportunities. Read More
LV Campaign Taps Messi And Ronaldo As Qatar World Cup Kicks Off. Should More Luxury Brands Get In The Game?
The FIFA World Cup has just kicked off in Qatar, and China’s obsession for the sport represents a goal that luxury brands can’t afford to ignore. Read More
‘Living In The Present’: What Chinese Individualism Means For Luxury Brands
Luxury brands need to embrace individualism to connect with younger consumers, whether it's collaborating with local artists or taking bold social stances. Read More
Choosing A Global Identity In The Age Of ‘Brand China’
As Chinese companies expand globally, executives need to determine the extent to which their brand should be associated with a Chinese identity. Read More
Why Luxury Brands Need To Wake Up To China’s Sleep Economy
Rising awareness of the importance of rest is motivating consumers to make changes. The market potential here is too big for luxury brands to sleep on. Read More
Insider Knowledge Is The New Status Symbol For China’s Luxury Sophisticates
At the most superficial level, a desire to “show off” is a prime motivator of conspicuous luxury consumption. The appeal of a logo that reveals social status is no doubt… Read More
Why Luxury Brands Need To Reframe Brand Origin In China
While brand origin still matters, Chinese consumers are using a wider range of criteria to evaluate their luxury purchases. Read More
What Chinese Consumers Really Think About Sustainability
Viewing sustainability through a Western lens often creates misunderstandings in China. Brands need to know how local consumers decode "green luxury." Read More
Wardrobing in China Poses a Real Risk to Luxury
Wardrobing, also known as fraudulent returns or deshopping, is gaining momentum in China. What can brands and retailers do about it? Read More
