Glyn Atwal
Why Luxury Brands Need To Wake Up To China’s Sleep Economy
Rising awareness of the importance of rest is motivating consumers to make changes. The market potential here is too big for luxury brands to sleep on. Read More
Insider Knowledge Is The New Status Symbol For China’s Luxury Sophisticates
At the most superficial level, a desire to “show off” is a prime motivator of conspicuous luxury consumption. The appeal of a logo that reveals social status is no doubt… Read More
Why Luxury Brands Need To Reframe Brand Origin In China
While brand origin still matters, Chinese consumers are using a wider range of criteria to evaluate their luxury purchases. Read More
What Chinese Consumers Really Think About Sustainability
Viewing sustainability through a Western lens often creates misunderstandings in China. Brands need to know how local consumers decode "green luxury." Read More
Wardrobing in China Poses a Real Risk to Luxury
Wardrobing, also known as fraudulent returns or deshopping, is gaining momentum in China. What can brands and retailers do about it? Read More
KOLs Are Dead. Long Live the Virtual Influencer
With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it's reaping big creative rewards. Read More
Could China’s ‘Sandwich Generation’ Offer a Windfall for Luxury?
Caught in the middle of caring for children and parents, this is a demographic luxury often disregards. Yet a closer look uncovers a profitable opportunity. Read More
What the Shanghai Lockdown Means for Luxury
Luxury is betting that consumers will return to malls with a vengeance. But the latest lockdowns could be a catalyst for change with longer-lasting effects. Read More
Inclusive Marketing Matters in China
Luxury can’t avoid the increasing significance of diversity. In China, an increasing number of brands have embedded it within their marketing. Read More
5 Tips for Navigating Hard Luxury in China
Hard luxury is back with a bang. But this momentum reflects a dynamic that is disrupting traditional brand-consumer relationships. Read More
