Ginger Ooi
Gen Z Favorite Bilibili Moves Further Into Content Commerce
Bilibili has been boosting its content commerce game through a series of key investments and brand-friendly programming innovations. Read More
Trending Brands on Chinese Reality Shows: Luxury’s First Steps
From partnering with major e-commerce platforms to signing up the hottest young celebrities, China has transformed how luxury brands position themselves. Read More
How Virtual Idols Became Real-Life Brand Ambassadors in China
COVID-19 forced fundamental shifts in behavior, with virtual interactions and events emerging as a key way for people to stay connected while staying in. Read More
