Gemma A. Williams
The Bane of Burberry
Burberry’s preliminary injunction in an ongoing case on trademark infringement in China is good news for luxury brands operating in the country. Read More
Luxury Brands Missed A Valentine’s Day Opportunity
Although it coincided with the Chinese New Year holiday, consumers still managed to show up for Valentine’s Day. But could brands have done better? Read More
Why Made in China Won The Spring Festival Gala
Over one billion viewers tuned in to China’s 2021 Spring Festival Gala. So, who were the real winners of this glamorous event? Read More
The Smell of Success: How Niche Perfumes Perform in China
In China, consumers are still learning about perfumes. Growth has been slow, but for niche brands, now is a great time to find opportunities. Read More
Will Luxury Hold Bilibili’s Sexism To Account?
Bilibili is being called out by netizens for propagating sexist content. Why aren’t international fashion brands taking a stand? Read More
Unzipping China’s Denim Opportunity
The Chinese jeans market is forecasted to reach $13.4 billion and should become the world’s largest consumer of denim clothing by 2023. Read More
Can C-Beauty’s YUMEE Rock the Global Make-up Industry?
Financier Wendy Yu is taking on the global beauty world with the launch of in-house C-Beauty luxury makeup line, YUMEE. Read More
Can this Brand Make Avant-Garde Mass in China?
Maison Margiela is opening a second store in Chengdu this week. But as it expands in China, can it retain its avant-garde spirit? Read More
Can Luxury Tap China’s Mobile Gaming Expansion?
Tencent’s PUBG has topped a list of Chinese mobile games, which, as a whole, earned more than $100 million in overseas markets during 2020. Read More
Aimer Is Heating Up China’s Lingerie Market
China’s lingerie sector has birthed another name to know: the Beijing-based conglomerate Aimer, whose IPO is predicted to raise around 117 million. Read More
