Gemma A. Williams
Blackpink’s Lisa and Celine Stole Paris Fashion Week Men’s
K-pop stars such as Blackpink’s Lisa proved a hit on the French schedule. But the real winners were the luxury brands who anticipated their halo effect. Read More
The Digital Exhumation of Marilyn Monroe Should Make Us All Uncomfortable
Even though it’s been 60 years since the death of the Hollywood icon Marilyn Monroe, she is still being made to sell luxury. Read More
Shanghai Fashion Week Expects Over 100 Million Viewers for Digital Schedule
For 20 years, Shanghai Fashion Week has dominated the local fashion scene. With new dates announced, the event is making its post-lockdown comeback online. Read More
Beauty and Gaming: A Collabs Match in Heaven
Jing Daily’s monthly China Collabs column looks at gaming and beauty partnerships, including local cosmetic brand OSM’s team-up with Honor of Kings. Read More
Lancôme Nets $1.5 Million in 10 Days on Douyin
Over 10 days in May, luxury beauty brand Lancôme had sales in excess of around $1.5 million on China’s short video platform Douyin. Read More
The Douyin KOL Helping Luxury Tap China’s Lower-Tier Cities
The Douyin KOL @diandilahai is offering a gateway to luxury through his humorous recreations of high fashion campaigns. It’s frivolous, but luxury should be watching. Read More
Netizens Scrutinize Adidas x Gucci Collab
Even though netizens can’t buy it yet, the Adidas x Gucci luxury umbrella is trending on Weibo with 130 million views. Is it just a storm in a teacup? Read More
How Luxury Can Navigate China’s Zero-Covid Policy
Jing Daily suggests four soft power approaches for luxury to connect with Chinese consumers during this difficult time. Here’s how to show up for China. Read More
H&M Copies a Chinese Designer. Will There Be Fallout?
Chet Lo has called out fast fashion conglomerate H&M for copying his designs. Why is it making the headlines? Read More
What’s Behind China’s Country Bumpkin Trend?
China’s fascination with the country bumpkin or “rube” trend is the focus of this month’s Chinese Collabs column. Here’s what luxury needs to know. Read More
