Gemma A. Williams
Unzipping China’s Denim Opportunity
The Chinese jeans market is forecasted to reach $13.4 billion and should become the world’s largest consumer of denim clothing by 2023. Read More
Can C-Beauty’s YUMEE Rock the Global Make-up Industry?
Financier Wendy Yu is taking on the global beauty world with the launch of in-house C-Beauty luxury makeup line, YUMEE. Read More
Can this Brand Make Avant-Garde Mass in China?
Maison Margiela is opening a second store in Chengdu this week. But as it expands in China, can it retain its avant-garde spirit? Read More
Can Luxury Tap China’s Mobile Gaming Expansion?
Tencent’s PUBG has topped a list of Chinese mobile games, which, as a whole, earned more than $100 million in overseas markets during 2020. Read More
Aimer Is Heating Up China’s Lingerie Market
China’s lingerie sector has birthed another name to know: the Beijing-based conglomerate Aimer, whose IPO is predicted to raise around 117 million. Read More
What Are The Vulnerable Luxury Sectors In China?
Surprisingly, some luxury brands are scoring big in China post-COVID-19. But rising local brands in specific sectors could upend their trajectories. Read More
Louis Vuitton Rolls the Dice With New Ambassador Liu Yifei
Louis Vuitton chooses the star of the Disney motion picture Mulan, Liu Yifei, as its brand ambassador. How will netizens react? Read More
Canali Cements Market Expansion with Chinese Designer Collaboration
The Italian heritage brand Canali is tapping 8ON8 in a move that confirms the power young Chinese designers have to connect with younger consumers. Read More
Dior’s Failed China Livestream Is A Western Luxury Problem
Over 11 million people in China viewed Dior’s latest collection. The feedback was harsh, prompting the question: Does luxury even care about livestreaming? Read More
Is Mytheresa Ready to Take On China?
Luxury e-tailer Mytheresa raised $406.8 million in its long-awaited initial public offering. Now can it step up its game in China? Read More
