Gabby YJ Chen
Meet The Local Fragrance Brands Preparing To Go Global
Gabby YJ Chen looks at three Chinese fragrance labels ready to enter the international market. Which will be the first to smell worldwide success? Read More
Why Niche Fragrances Like Diptyque And Byredo Are Booming In China
Chinese luxury consumers’ demand for fragrances can be divided into three stages — perfume, home fragrances, and personal care products — which are usually developed by brands in this order… Read More
