Emma Li
Luxury’s Carrier Bags Get Second Life on China’s Resale Platforms
Luxury shopping bags became a crucial symbol for citizens during lockdown. Now, they’re surfacing in the resale market. What’s behind China’s love of paper carriers? Read More
Liu Genghong Is the Face of China’s Hottest Trend, Workout Livesteams
Singer Liu Genghong has emerged as the new face of China's fitness livestreaming trend, with 64 million followers on Douyin and a collaboration with Fila. Read More
4 MCNs You Need to Know in China
Behind every successful KOL, there stands a mighty MCN company. How can international luxury brands leverage these agent-led businesses to generate sales? Read More
China’s Latest Obsession: Performance Art Livestreaming
Just when you thought China had reached peak celebrity, it’s now become obsessed with performance art livestreaming from celebrities. April 23 saw the launch of a two-week performance art exhibition… Read More
Introducing WeChat Farm, A New Opportunity for Luxury Brands
With China still under lockdown, what better way for luxury to experiment with China’s booming digital fashion economy than to offer stickers on WeChat? Read More
The Unraveling of Metersbonwe’s China Empire
One of the biggest Chinese fashion brands has closed its largest flagship store in Shanghai. Why did Metersbonwe’s empire unravel? Read More
As Shanghai Locks Down, Netizens Are Equating Vegetables to Luxury
As cities return to lockdown in China, fresh food is the latest item trending online. Amid the dark humor, how can luxury brands connect with citizens? Read More
Chanel’s Elitist Store Policy Is Misguided
Chanel has released a new policy in South Korea whereby customers need permission to purchase in the store. Would it dare implement this in China? Read More
From The Beast to Roseonly, Winning in China’s Lucrative Flower Market
The flower market in China is now worth over $15.6 billion. For brands, this is a lucrative opportunity — but one beset by fierce competition. Read More
Why the Peacebird x Susan Fang Collaboration Works
China's megabrand Peacebird has teamed up with local designer Susan Fang to launch a new collaboration. Will it raise the conglomerate’s profile with Gen Z? Read More
