Emma Li
Will WeCom Boost Luxury Sales on WeChat?
Aside from improving enterprise client communication efficiency, how will WeCom’s recent upgrade help luxury players in China? Read More
China’s Tier-3 & Tier-4 Cities Become Huge Resale Opportunities
Resale platform Plum’s latest report offers invaluable insights about who is buying what in China’s $2.7-billion luxury resale sector. Read More
Bvlgari’s Latest Collection Conquers China With Its Customizable Scents
With perfume finally starting to take off in China, Bvlgari’s Allegra Collection is winning customers with sustainability, craftsmanship and quality. Read More
How COVID-19 Has Hurt — And Helped — Modeling Careers In China
Many COVID-19-related factors are negatively impacting modeling careers in China and globally. Can China's e-commerce market extend their careers at home? Read More
How Should Luxury Brands Pick The Right Video Account Platform In China?
In China, social media platforms are currently fighting over the video-sharing realm. Jing Daily explains which ones are right for your luxury brand. Read More
Louis Vuitton and GQ China Reimagine Fashion Show Marketing in Shanghai
A digital maverick, Louis Vuitton has doubled down on its marketing efforts in China for the Spring 2021 Menswear show by working with GQ China. Read More
