Emma Li
An Inside Look At China’s Influencer Economy With Fashion KOL Fil Xiaobai
Fil Xiaobai shares her 12-year journey from styling to fashion influencing, as well as her insights for brands on choosing the right KOL. Read More
Are Tech Accessories Luxury’s Next Big Opportunity?
Phone cases have become an important way for younger consumers to express themselves. It’s only a matter of time before luxury brands jump into the market. Read More
Yilan Hua & the Rise of the Chinese Supermodel
Yilan Hua talks to Jing Daily about the potential of the domestic market, and why luxury brands need Chinese models on their runways. Read More
Luxury Packaging Gets Second Life on China’s Resale Platforms
Luxury shopping bags became a crucial symbol for citizens during lockdown. Now, they’re surfacing in the resale market. What’s behind China’s love of paper carriers? Read More
Liu Genghong Is the Face of China’s Hottest Trend, Workout Livesteams
Singer Liu Genghong has emerged as the new face of China's fitness livestreaming trend, with 64 million followers on Douyin and a collaboration with Fila. Read More
4 MCNs You Need to Know in China
Behind every successful KOL, there stands a mighty MCN company. How can international luxury brands leverage these agent-led businesses to generate sales? Read More
China’s Latest Obsession: Performance Art Livestreaming
Just when you thought China had reached peak celebrity, it’s now become obsessed with performance art livestreaming from celebrities. April 23 saw the launch of a two-week performance art exhibition… Read More
Introducing WeChat Farm, A New Opportunity for Luxury Brands
With China still under lockdown, what better way for luxury to experiment with China’s booming digital fashion economy than to offer stickers on WeChat? Read More
The Unraveling of Metersbonwe’s China Empire
One of the biggest Chinese fashion brands has closed its largest flagship store in Shanghai. Why did Metersbonwe’s empire unravel? Read More
As Shanghai Locks Down, Netizens Are Equating Vegetables to Luxury
As cities return to lockdown in China, fresh food is the latest item trending online. Amid the dark humor, how can luxury brands connect with citizens? Read More
