Elsie Zhang
Chinese Celebrities and Influencers Draw in Audiences for Luxury Watch Brands at SIHH 2017
Luxury watch brands that showcased their latest novelties at SIHH collaborated with Chinese celebrities to get maximum exposure with a Chinese audience. Read More
VIDEO: China’s Digital Natives and Their Preferences for Luxury Watches
Baidu's study recently named Cartier as a leading brand among China's digital natives thanks to its newest ambassador, celebrity Lu Han. Read More
VIDEO: Lessons from Four Seasons Hotels on Social CRM via WeChat
Luxury Society released Four Seasons Hotels and Resorts' key findings after they completed one year of customer relationship management via WeChat. Read More
Video: Successful Content Strategies and Experience on E-Commerce Platforms in China
Mei.com Co-Founder and CEO Thibault Villet weighs in on the company's high-tech strategies to engage fashion e-commerce shoppers in China. Read More
Video: Luxury’s Approach to AR, VR, and Live-Streaming in China
A video from Luxury Society's recent Shanghai conference takes a look at technologies including VR and AR that are shaking up China's luxury industry. Read More
How to Attract China’s Connected Traveling Shoppers Before, During, and After Their Trips
While brands often only make use of WeChat CRM and other digital tools for customers in China, it's actually when they head abroad that they need it the most. Read More
