Elisa Harca
Xintiandi Plaza, The New Shopping Center Tailor-Made for Gen Zers
Xintiandi Plaza, a new shopping center in Shanghai, is tailor-made for Generation Z consumers, who are fast becoming the go-to shoppers for luxury brands. Read More
Can Virtual Influencers Make Luxury Brands’ Dreams Come True?
Born out of the enduring consumer enthusiasm for ACG (anime, comics, and games), virtual influencers have caught the attention of luxury retailers. Read More
Why Influencer Collaborations in China Work
Brands leading the way in influencer collaboration range from huge international companies to upstart labels, but they each have their strong points. Read More
Luxury Brands Need to Embrace These Digital Engagement Tactics or Become Irrelevant
Brands that don't 'move with the times' are at risk of losing engagement with today's consumers in China who are looking for innovative, intelligent online-to-offline experiences. Read More
Young, Rich and Responsibility Free: How Luxury Brands Are Persuading Wealthy Chinese Millennials to Spend Their Cash
Luxury marketers in China are targeting two different kinds of wealthy millennials, the fuerdai and post-90s 'explorers.' Read More
Live Streaming: 5 Home Truths for Luxury Brands
Brands looking to reach Chinese audiences through live video can learn from the successes and mistakes of marketers before them as the industry evolves. Read More
