Dao Nguyen
China’s Changing Masculinity Propels a Brand New Idol
What is the latest male idol like in China? One thing is for sure: He's a far cry from the K-pop idols of years past. Meet Li Xian. Read More
When Smells Sell: Chinese Male Celebrities and Their Favorite Fragrances
A look at how Chinese male celebrities like Liu Hao Ran influence the fragrance market in China through social media channels like Weibo. Read More
Contemporary Femininity: What Luxury Brands Can Learn from China’s Megahit Reality Show 101
As reality show 101 demonstrates, in China’s evolving feminist culture, a variety of different women are now being idolized by young consumers. Read More
Opinion: Post-90s Chinese Are a Unique Opportunity for Fragrance Brands
Unlike previous generations, they are willing to deviate from the well-known brands and acceptable light, floral fragrances to explore niche players and more daring scents that express their individual tastes. Read More
Opinion: Beauty Codes Are Changing as China Embraces “Noble Face”
Dao Nguyen tracks the backlash against conformist, surgery-enhanced beauty norms through terms such as "catfish face". Read More
