Daniel Langer
Up To Half Of All Luxury Brands Won’t Make It — Here’s Why
During the Covid-19 crisis, up to 50% of today's luxury brands will collapse, and the ones that don't create extreme value will be the first to go. Read More
Act Or Die! Luxury Brands Should Always Have A Sense Of Urgency
For luxury brands, an action that doesn’t lead to an advantage isn’t simply inaction — it’s a negative action. In an era of disruption, urgency is needed. Read More
Why Luxury Will Never Be The Same
Most luxury brands have lost a staggering amount of earnings during this crisis, but a lot of these drastic results could've been avoided with brand audits. Read More
Is This the End of Luxury?
While many so-called “experts” predict that luxury is on its way out, Dr. Langer believes it’s the right time for brands to indulge, inspire, and innovate. Read More
Why Discounts Are A Dangerous Overreaction To A Crisis
Pricing is one of the more challenging aspects of managing a luxury brand in normal times, but it becomes even more critical in a crisis. Read More
Why Many Western Luxury Brands Banking On China Will Fail
Luxury brands that struggled before the outbreak will continue to lose momentum in China if they don’t transform their digital capabilities. Read More
Why The Luxury Sector Will Rebound Strongly After Covid-19
The luxury market is more resilient than people realize, and if a brand is proactive rather than passive, it will thrive once the crisis is over. Read More
How Luxury Consumer Preferences in China Are Shifting After COVID-19
A crisis like COVID-19 brings shifts in consumer luxury attitude. We look at some data-driven insights about what Chinese consumers need right now. Read More
Why Digital Mastery is Needed to Survive COVID-19
When a brand without a digital infrastructure hits a crisis like COVID-19, it's already too late. Here's what brands must do to survive hard times. Read More
In Luxury, Leadership is Crucial in a Crisis
Disruption, whether it comes from the virus outbreak or technology, is always trying for brands. But what gets everyone through it is leadership. Read More
