Daniel Langer
Why Luxury Brands Are Failing in China Post-COVID-19
Most luxury brands have faced challenges and disruptions from the ongoing COVID-19 crisis. But, in many cases, most of their problems are homemade. Read More
3 Critical Steps Luxury Brands Must Take To Rebound From COVID-19
COVID-19 has forced all brands to question everything, and luxury brands, now more than ever, must think holistically about the luxury experience. Read More
Luxury Brands Must Avoid This ‘Easy Growth Trap’
Reducing prices is the easiest of all marketing measures and can be done in seconds. But it is a terrible idea, especially in luxury. Read More
How To Win In Luxury Fashion During The COVID-19 Crisis
Finding novel business opportunities is even more crucial when the prospect of an economic upturn remains uncertain, and luxury brands are no exception. Read More
Why Luxury Brands Must Be Innovative
One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Read More
Why Poor Service Will Destroy Your Luxury Brand
Many luxury brands have struggled to fill their stores due to poor service. But this issue isn’t just unprofitable; it also destroys brand equity. Read More
This Psychological Response Will Make Or Break Your Luxury Brand
A common aspect of unsuccessful luxury brands is a lack of emotion, as brands too often neglect the necessity of touching people’s hearts. Read More
Here Is The Only Good Pricing Strategy For Luxury Brands
Pricing is incredibly important for luxury businesses because many of them destroy brand equity when they lower prices in search of fast, easy growth. Read More
Why China Will Become The Driving Force Of Luxury
Since China’s population and its projected economic growth will outpace the US and Europe’s, its increase in global luxury consumption seems inevitable. Read More
LVMH, Kering, and The New Luxury Strategy Post-COVID-19
LVMH and Kering released their half-year results, and their revenues and profits fell dramatically. But what does this mean for the luxury industry? Read More
