Daniel Langer
Why Consumer Breakups Are Luxury’s Costliest Mistake
After years of loyalty, one bad interaction is enough to cause a terrible brand breakup, so luxury brands must be vigilant about their customer journey. Read More
Luxury Brands: Don’t Worry About China—Worry About Your Game
I understand why the future of China’s meteoric luxury market might look shaky, but China will be fine. Will your brand, though? Read More
Why Digital Reinvention Is Luxury’s Next Big Game Changer
A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touchpoints. Read More
In Luxury, Mindset Is All That Matters
The brand mindset is one of the most fundamental aspects of luxury success. But how can a failing company change theirs? Read More
Death by a Thousand Cuts: The Financial Perils of Bad Luxury Choices
When analyzing underperforming luxury brands, the same themes recur — too much focus on internal matters and not enough on consumer connections. Read More
How to Redefine Luxury for Gen Z
Some brands have successfully disrupted their previous business models to gain traction with Gen Z, while others still struggle. Here’s what they should do. Read More
The 5 Best Luxury Strategies for China in 2022
Luxury brands are more resilient in a crisis, but they must create extreme value. Here are the five ways to do that in 2022. Read More
‘Luxury’ Is in the Product, Right? Wrong
Brands are extremely confident about charging enormous premiums for their products. But if a customer doesn’t feel valued, no luxury is experienced. Read More
Why Paris Will Dominate Luxury in the Chinese Decade
China will soon account for over fifty percent of all luxury purchases, but Paris is still in luxury’s pole position. We explain why. Read More
How Brands Can Avoid the Wrong Celebrity or Influencer in China
These days, China influencers have become a crucial investment. But how can luxury brands keep from picking the wrong one? Read More
