Daniel Langer

While it seems like luxury pricing should factor in production costs and the competition's prices, but the most important factor is ALV. Read More

Plenty of brands have blamed the Covid-19 virus for their poor performance, but underlying issues that curb brand values are often the real culprits. Read More

Even though the luxury industry has been hit hard by Covid-19, some categories — like private jets — are booming. Hidden luxury drivers can explain why. Read More

Today, there's only one way for brands to get fast, reliable insights on everything from key influencers to emerging crises and that's through cyber-luxury. Read More

Experiences rule with younger consumers, and that's why "barefoot luxury" will be crucial for brands as they chart a course into the next decade. Read More

FOMO isn't just a funny acronym; it's the most common consumer trait in Gen Zers — one that luxury businesses must harness to stay relevant. Read More

The next generation of luxury consumers was born into a digital world. Brands must provide them with seamless digital experiences or risk becoming obsolete. Read More

Luxury consumers will only get more demanding in the future, and the key to attracting a new generation of buyers will be greater personalization. Read More

2030 will be exciting for brands who understand their role in the life of customers and the impact of curated lifestyles on how they move forward. Read More

Brand equity and storytelling is no joke in the China market, and ten years from now, it will be standard for successful luxury brands. Read More