Daniel Langer
Why Luxury Prices Start With Branded Experiences
In luxury, people will pay to the point of perceived value. Therefore, brands need to work on significantly extending their perceived value. Read More
Why Now Is The Best Time To Rethink Your Luxury Strategy
Practically all luxury sectors have been impacted by COVID-19, but its eventual rebound will be driven by the few brands that do their homework. Read More
Luxury Brands That Don’t Show Their Customers Love Are Doomed
Why is luxury similar to love? What a luxury brand needs to establish, ideally, is a nurturing and lifelong relationship with a customer. Read More
How Gen Z And Millennial Needs Have Radically Changed Post-COVID-19
Millennial and Gen-Z consumers are more health-focused and want an improved quality of life post-COVID-19, and luxury brands must appeal to these urges. Read More
In A Digital World, First Impressions Can Make Or Break A Luxury Brand
If a luxury brand makes a poor impression upon first sight, it might never convince a customer to buy what it is selling. Read More
From Gucci’s Sims 4 Collaboration to Louis Vuitton’s Earphones, How to Win Over Millennials and Gen Zers
From collaborations to creating new, more relevant products, luxury brands are on the hunt to winning over millennials and Gen Zers. Read More
Why Many Western Luxury Brands Can’t Connect With Chinese Customers
The economic gap between China and the West is dramatically widening, yet most brands still need to master the basics of being successful there. Read More
The One Thing Luxury Brands Must Do In Times Of Uncertainty
In times of uncertainty, consumers focus more on value, but the mistake brands make is confusing value-seeking with wanting better prices. Read More
How Western Luxury Brands Should Handle A 2nd Wave Of COVID-19
This year, many luxury retailers have reported huge foot traffic losses, and with COVID-19 spreading again, brands will see an even more drastic decline. Read More
Why Luxury Brands Are Desperate For Digital Desire
A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Read More
