Daniel Langer
What Luxury Brands Will Need To Know In 2022
The luxury industry is undergoing its biggest disruption ever. That is why analyzing its disrupting forces will be crucial for brands in 2022. Read More
What We Learned About Luxury In 2021, From A(bloh) To (Gen) Z
This year was crucial for the luxury industry, full of change and disruption. Here, I reflect upon luxury’s most critical moments from 2021. Read More
How China Will Use AI to Master the Luxury Market
Artificial intelligence is no longer an abstract technology, and China is uniquely positioned to lead the change toward AI. We explain why. Read More
Does the ‘China Chic’ Trend Spell Trouble for Western Luxury Brands?
Chinese Gen Zers are in love with “China chic” luxury products and for more reasons than just nationalism. Read More
Why Luxury Brands Must Redefine Their Views on Diversity and Sustainability in China
From the perception of many Western luxury leaders, China seems uninterested in sustainability and diversity. But is this accurate? Read More
What the Death of Virgil Abloh Means for LVMH & the Luxury Industry
Virgil Abloh was more than just a highly acclaimed creative and designer. He was a legendary artist who changed the luxury industry by himself. Read More
Many Luxury Brands Shouldn’t Panic About 2022. They Should Be In Shock
The luxury industry is undergoing its most significant changes ever, and in 2022, many forces will align to alter it for good. Read More
Why High Prices Don’t Define Luxury for Gen Zers
Most people think of luxury as “expensive.” But the price doesn’t make a product more luxurious to Gen Z. We explain why. Read More
What’s Next for Bottega Veneta?
Bottega Veneta and creative director Daniel Lee surprised the fashion world by ending their collaboration. Here’s what the brand did right and wrong. Read More
Why Luxury Needs to Think Differently About Sustainability to Reach Gen Z
Luxury isn’t about craftsmanship or quality because that is not rare in luxury. Yet, the ability to innovate or inspire is. Read More
