Daniel Langer
Disruption: Why the Big Luxury Brands Should Be Scared
Luxury heritage brands aren't invincible. In fact, they often have a hard time changing with the times. This is what they need to succeed today. Read More
Should Luxury Brands Target 25-Year-Olds? Think Younger
Luxury brands must get the attention of millennials, but they need to think even younger if they really want to resonate. Read More
The Danger for Luxury Brands That Fail at Storytelling
Dr. Daniel Langer on the hidden dangers that can destroy luxury value and decrease the potential for luxury brands to be profitable and successful. Read More
Here’s How to Avoid the Luxury Industry’s Costliest Mistake
If your luxury brand delivers heritage, craftsmanship, and expertise, that's just the minimum you need to compete in China. What really sets you apart? ALV. Read More
A Summit on the True Future of Luxury
Jing Daily columnist Dr. Daniel Langer touches on all the important points from the IMS Équité Luxury Leadership Summit he led in Hong Kong last month. Read More
The Changes Luxury Brands Need to Make in China
Jing Daily columnist Dr. Daniel Langer on the importance for luxury brands to provide a “branded experience” along all touchpoints of the customer journey. Read More
How to Make Young Chinese Fall in Love with Your Luxury Brand
Jing Daily columnist Dr. Daniel Langer on what Western luxury brands need to understand to when it comes courting young Chinese consumers. Read More
Why Expensive Luxury Brands are Often Priced Too Low
For luxury brands, estimating the Added Luxury Value for both for the category and the brand is an important consideration when making pricing decisions. Read More
Versace Repeats the D&G Disaster: To Sell Global, Luxury Brands Need to Think More Local
Versace loses brand ambassador, Yang Mi, and possible future market share after a T-shirt blunder indicating Hong Kong and Macau as independent territories. Read More
Underestimating Moments of Truth: Why Many Luxury Brands Fail with Millennials
How luxury brands can fail with Chinese millennials by underestimating the importance of brand positioning and the perception of Added Luxury Value. Read More
