Daniel Langer, Brand Contributor

Nielsen data shows that young consumers, who are willing to pay more for luxury, prefer environmentally-friendly brands that have positive social values. Read More

Winning in China's luxury market requires a level of innovation that Western brands need to adopt. Utilizing technology will help brands around the world. Read More

As Sotheby's has grown into an online marketplace, the company has much greater precision in terms of planning, pricing, and curating shows. Read More

Brands need to implement initiatives with the help of AI technology to better understand how their marketing campaigns drive sales, if at all. Read More

Cracking the China code is challenging, and launching a brand there without the proper tools and strategies in place is a recipe for disaster. Read More

Daniel Langer discusses how Sotheby's is shaping the future of luxury among millennial consumers through the lens of its upcoming Hong Kong auction. Read More

Dr. Daniel Langer shared a recent project, which his team used the AI technologies to solve the in-store "youth traffic" problem of a luxury client. Read More

Chinese automaker BAIC debuted its luxury sports car Arcfox at the Geneva Auto Salon. But will this car attract attention in the luxury automotive sector? Read More

Luxury car designer Pininfarina has introduced its own fully-electric sports car, called Battista, which may set the standard for luxury sustainability. Read More

Langers argued that brands need to create a compelling story that makes them authentic and relevant in the eyes of their consumers. Read More