Daniel Langer
What Luxury Brands Can Learn From Peloton’s Treadmill Crisis
Peloton has become synonymous with connected fitness, but its response to treadmill safety issues has forced customers to break up with the brand. Read More
The Royce x Hermès Collab That’s Steering The Future Of Luxury
Rarely do two highly influential luxury brands unite to create something truly outstanding, but Rolls-Royce and Hermès have done just that. Read More
Hermès Is Proof That Gen Z Is Turbocharging The Luxury Recovery
The most influential luxury brands haven't just returned to form; they're now performing better than ever. How? By connecting with Gen Z. Read More
In Luxury, Finding The Right Price Is Everything
If you manage a luxury brand, the chances are high you’ve had to answer the question: “What is the right price for your brand?” Read More
Think Sustainability Doesn’t Matter? Think Again
The importance of sustainability in luxury has dramatically changed in just a few years. And the brands that innovate it will win the future. Read More
Why Retail Experiences Matter for Luxury Brands
As COVID-19 ebbs and flows around the globe, luxury brands need to create brick-and-mortar retail experiences that touch the heart of consumers. Read More
Burberry’s Ban Shows How Global Luxury Has Changed
Burberry’s removal from the popular Chinese video game Honor of Kings proves that Western brands still have much to learn about international audiences. Read More
What Brands Can Learn From Bottega Veneta’s Reinvention
In 2008, Bottega Veneta saw the writing on the wall and made changes to appeal to millennial and Gen-Z shoppers. Did it work? Read More
What Luxury Brands Can Learn from Hermès About Pricing
When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Read More
Why No Other Luxury Company Compares To LVMH
Even though most key European markets are still in lockdown, LVMH just became Europe’s most valuable company. Daniel Langer explains how it happened. Read More
