Daniel Langer
The New Game of Luxury: Gen Z in China
Although Gen Zers contribute to less than 20 percent of luxury spending worldwide, they are critical in influencing the preferences of older consumers. Read MoreChina Is Becoming the Biggest Challenge for Luxury Brands
As consumer expectations evolve, brands are feeling the heat. The “all eggs in one basket” strategy that fueled growth in 2021 is now looking precarious. Read MoreGoodbye Luxury NFTs as We Know Them
With the rapid commoditization of digitable tokens, it’s simply not enough to hope customers apply value to your offerings. Read MoreThe Return of Luxury Travel Is Boosting Innovation
The death of the office is creating a generation of digital nomads. From zoom backdrops to curated immersion, it’s a chance for luxury to innovate. Read MoreGucci x Oura Opens a New Chapter in Luxury
Luxury brands don’t understand tech, and tech brands don’t understand luxury. But Gucci’s new collab with Oura shows what can be achieved when they start speaking the same language. Read MoreWhy Digital Is the New Savoir Faire in Luxury
Without digital savoir faire, brands have little chance to connect with consumers who maneuver at ease in a digital reality. Read MoreLuxury Brands Feel the Challenge to Master Web3
The challenge most brands face is not having clarity on what characteristics build competitive advantage in Web3 — and what it takes to win. Read MoreGucci Puts Other Luxury Brands on Notice by Accepting Crypto
Gucci’s move into crypto shows that it pays to constantly push the envelope and play to win. What can other brands learn from the brand’s bold strategy? Read MoreWhy Luxury Brands Must Be Strategic With NFTs in the Metaverse
The metaverse offers luxury brands exciting opportunities. It’s critical, however, to be extremely strategic and play to win, especially with NFTs. Read MoreWhy Peloton and Netflix Have Only Themselves to Blame
Two companies that were once the darlings of Wall Street have turned into a disaster for investors. Luxury brands should take note. Read More