Daniel Langer

People want luxury products because they crave social status, right? Actually, there are other, hidden reasons that are just as important to consumers. Read More

A top-quality product used to be all you needed for success in the luxury world, but today, a brand needs specific strategies to reach younger generations. Read More

What would LVMH need to do in order to transform Tiffany from its historic past into a more relevant brand for millennials and younger global consumers? Read More

What determines luxury values today are experiences, and this is what brands must do to give consumers the experiences they truly crave. Read More

Chinese consumers are increasingly buying homegrown products. To combat this, Western brands need to adopt these best practices to flourish in China. Read More

Luxury brands must become important to young consumers these days, and the only way to do that is by having a convincing brand story. Read More

The difference between winning and losing in China’s luxury market can be A.I. insights, so why aren’t companies implementing them? Read More

Luxury heritage brands aren't invincible. In fact, they often have a hard time changing with the times. This is what they need to succeed today. Read More

Luxury brands must get the attention of millennials, but they need to think even younger if they really want to resonate. Read More

Dr. Daniel Langer on the hidden dangers that can destroy luxury value and decrease the potential for luxury brands to be profitable and successful. Read More