Daniel Langer
Are You Still Selling A Dream? Why Many Luxury Brands Are Lost In The ‘Sea Of Sameness’
Brands that use buzzwords like “selling a dream” rely far too much on design or materials in the hope to differentiate. But only a few truly stand out. Read More
Why Pricing Is The ‘Easy Growth Trap’ In Luxury
A New York Times article “Tesla Cuts Prices Sharply As It Moves To Bolster Demand” explains how price cuts will make more of the company’s electric vehicles eligible for a… Read More
Why A Genuine Human Touch Makes All The Difference In Luxury
Hotel experiences, even in the high-end space, often resemble each other. Hospitality audits reveal how luxury is driven by soft skills and human value. Read More
Why Luxury Brands Must Think Differently In 2023
The winning brands of 2023 are cultural movers, able to distinctly convey who they are and how they enable their clients to do things differently. Read More
What Luxury Really Means In 2023
The question I probably get most often is: what is luxury? And a term I hear at least once a week in meetings is about the new luxury. This shows… Read More
Luxury Recalibrated: Three Actions Points For Brands In 2023
As we enter a new phase of uncertainty and volatility, getting back to the basics will be key to strengthening the equity of your brand in 2023. Read More
Luxury Brands On Alert: Why Your Most Loyal Clients Break Up First
Luxury brands, if managed well, create so much desirability that clients fall in love with the label. But one wrong move could lead to an explosive breakup. Read More
Why Striving For ‘Best In Class’ Service Creates Zero Value For Luxury Brands
Brand storytelling is the foundation of the brand, while terms like “best in class” are simply objectives and not a direction, Daniel Langer explains. Read More
50% of Luxury Brands Will Disappear By 2030. What Are The Key Risks?
Do you have a true story and clarity about which emotions you evoke in your clients? If not, you could become one of the luxury brands that disappear. Read More
Mark Zuckerberg Is Wrong About Meta. Why Luxury Should Listen
Zuckerberg has initiated the biggest layoff in Meta's history, blaming a slowing demand for digital services. But is this really the root of the problem? Read More
