Daniel Langer, Brand Contributor

For luxury brands, estimating the Added Luxury Value for both for the category and the brand is an important consideration when making pricing decisions. Read More

Versace loses brand ambassador, Yang Mi, and possible future market share after a T-shirt blunder indicating Hong Kong and Macau as independent territories. Read More

How luxury brands can fail with Chinese millennials by underestimating the importance of brand positioning and the perception of Added Luxury Value. Read More

Wellness is the new luxury. As such, personalized concierge services emerge and luxury brands, especially in the service sector, can tap into this market if they do it fast and, most importantly, if they do it right. Read More

Brands should use AI engine to analyze all available data points, including the millions of conversations consumers have about the brand online. Read More

Most luxury retailers have not yet deployed technologies that allow customers to verify that a product is fake or not before purchasing. Read More

Gucci is on track to become the largest luxury fashion brand in the world if its growth trajectory continues at its current pace. Read More

Even if the vast majority of luxury purchases are still in stores, online plays a vital role in influencing those purchases. Read More

The lack of a compelling global brand DNA and relevant positioning is a fundamental hurdle for many Western brands to succeed in China. Read More

For millennials and Gen Zers, whatever channels they choose, brands need to be able to tell their stories consistently and precisely across all channels. Read More