Daniel Langer

Even though the luxury industry has been hit hard by Covid-19, some categories — like private jets — are booming. Hidden luxury drivers can explain why. Read More

Today, there's only one way for brands to get fast, reliable insights on everything from key influencers to emerging crises and that's through cyber-luxury. Read More

Experiences rule with younger consumers, and that's why "barefoot luxury" will be crucial for brands as they chart a course into the next decade. Read More

FOMO isn't just a funny acronym; it's the most common consumer trait in Gen Zers — one that luxury businesses must harness to stay relevant. Read More

The next generation of luxury consumers was born into a digital world. Brands must provide them with seamless digital experiences or risk becoming obsolete. Read More

Luxury consumers will only get more demanding in the future, and the key to attracting a new generation of buyers will be greater personalization. Read More

2030 will be exciting for brands who understand their role in the life of customers and the impact of curated lifestyles on how they move forward. Read More

Brand equity and storytelling is no joke in the China market, and ten years from now, it will be standard for successful luxury brands. Read More

So you think the luxury market is challenging now? Just wait until the year 2030 when Gen Zers become the largest spending group in the world. Read More

Gen Z demand one thing from their luxury purchases above all else: social currency. This is what brands must do to get it. Read More