Chenyin Pan
Opinion: 3 Lessons China’s Tech Boom Can Teach Fashion Brands
China's tech boom, headed by companies like Tencent and Alibaba, requires luxury and fashion brands to rethink about its long-term strategy. Read More
The Top Risk Luxury Brands are Making Online
Luxury brands in China should not bet everything on the sales from a single e-commerce platform, according to this digital marketing expert. Read More
Opinion: The Golden Period is Over for Celebrity Endorsement
Celebrity endorsement has been an effective way for luxury brands to market in China, but it may be changed for at least three reasons. Read More
Opinion: Luxury Brands Need More Distance From Discount Season
What luxury brands really need to do to engage Chinese consumers is to create some distance from the November discount season and 12/12. Read More
