Chenyin Pan, Brand Contributor

China's tech boom, headed by companies like Tencent and Alibaba, requires luxury and fashion brands to rethink about its long-term strategy. Read More

Luxury brands in China should not bet everything on the sales from a single e-commerce platform, according to this digital marketing expert. Read More

Celebrity endorsement has been an effective way for luxury brands to market in China, but it may be changed for at least three reasons. Read More

What luxury brands really need to do to engage Chinese consumers is to create some distance from the November discount season and 12/12. Read More