Chenyin Pan, Author at Jing Daily

Opinion: 3 Lessons China’s Tech Boom Can Teach Fashion Brands
October 10, 2018 | Share
China's tech boom, headed by companies like Tencent and Alibaba, requires luxury and fashion brands to rethink about its long-term strategy. Read More
Retail
The Top Risk Luxury Brands are Making Online
July 8, 2018 | Share
Luxury brands in China should not bet everything on the sales from a single e-commerce platform, according to this digital marketing expert. Read More
Opinion: The Golden Period is Over for Celebrity Endorsement
June 10, 2018 | Share
Celebrity endorsement has been an effective way for luxury brands to market in China, but it may be changed for at least three reasons. Read More
Opinion: Luxury Brands Need More Distance From Discount Season
December 21, 2017 | Share
What luxury brands really need to do to engage Chinese consumers is to create some distance from the November discount season and 12/12. Read More

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Opinion: 3 Lessons China’s Tech Boom Can Teach Fashion Brands