Charlotte Cai
Why Chinese Hires Are Vital for Luxury
It's important to have a strong local team on the ground in China. How are Chinese C-suite hires working for Valentino, Pandora, and Adidas? Read More
Balabala Introduces Virtual Child Ambassador Gu Yu
Leading Chinese childrenswear brand Balabala introduces virtual child ambassador Gu Yu. Will this shape the future of consumer-brand interactions? Read More
Love ‘Sisters Who Make Waves’? Here Are 5 More C-Dramas to Know
Recent growth in the popularity of C-dramas has created an opening for brands. But pleasing fans requires careful (and realistic) placement. Read More
China’s Cosplay Obsessed Gen Z Adore ‘Love, Death & Robots’
The third season of the Netflix series “Love, Death & Robots” is trending among China's cosplay fans. What does its unexpected appeal say about local Gen Z? Read More
