Charlie Gu, Brand Contributor
Little Red Book Tightens Influencer Policy to Spur Growth
The new changes, perhaps the most dramatic policy shift in Little Red Book’s 6-year history, is expected to impact over 3/4 of the site’s influencers. Read More
The Curvy Controversy: Is China Ready for Plus-size Fashion?
The idea of the plus-size fashion is resonating with an increasing number of Western women but have yet to find a large audience in China. Read More
4 Tactics to Navigate the Changing WeChat Landscape
Read rates and audience interaction are declining on WeChat, so what can brands do to reach their target potential customers in China? Read More
China’s Influencer Fatigue is Real. What Should Brands Do?
What should brands do to stand out in a marketplace crowded with influencers? Read More
Op-Ed | From Football Matches to the Olympics, Sports Tourism Takes Off in China
As Chinese consumers are beginning to embrace sports as part of their lifestyle, sports tourism has become a hot trend in global Chinese travel. Read More
WeChat Payment Goes Global: What Brands Need to Know
As WeChat Payment becomes available in a growing number of countries, it's not just UnionPay that businesses will need to make available to Chinese travelers. Read More
China’s Egg-Freezing Ban Sends Affluent Women to U.S. Fertility Clinics
A ban on freezing eggs for single women in China has sparked a wave of Chinese medical tourists heading to U.S. fertility clinics for the procedure. Read More
Marriage Equality Ruling Set to Boost Chinese Tourism in the United States
As same-sex marriage remains illegal in China, more Chinese couples are taking advantage of marriage equality rights in the United States. Read More
China’s LGBT Consumers: How Luxury Can Tap Into a $300 Billion Market
The massive spending power of China’s 70 million-strong LGBT population presents a significant opportunity for luxury brands that show their support for the community. Read More
