Cedric Delzenne
Marks & Spencer Steps Up China Expansion Efforts
Compared to other Western retailers that hit the Chinese market early (some of them now with hundreds of stores across Hong Kong and the mainland) Marks & Spencer is something… Read More
Label Overload: How Many More Western Brands Can The Chinese Market Sustain?
Abercrombie & Fitch, Jack Wills, and COS are just a few of numerous mid- to high-end Western brands to open stores in Hong Kong last year. But for newcomers, will… Read More
The Three Rules Of Social Media Crisis Management
Crisis management is the most critical pillar of a genuine social media strategy, and yet it remains the most overlooked by companies. Read More
When Regulation Is A Necessary Evil
Something is going on in Hong Kong that makes me wonder if the deliberate absence of regulation is just as harmful as over-regulation. Read More
The Fashion Media Paradox
What has complicated marketing and PR for smaller brands and fashion entrepreneurs is that mainstream brands have recently started to truly saturate the media space across Asia. Read More
Asia’s Next Design Hub: The Battle For Leadership
Why do Hong Kong entrepreneurs and designers feel the need to fly down to Singapore when Hong Kong is supposed to be "fashion heaven" for professionals and consumers alike? Read More
Flash Sales & The Fashion Industry In Asia: For Better And For Worse
The most unfortunate thing about the rise of online flash sales in Asia is that they are taking place right on the eve of a creative boom in the region. Read More
