Campaign Asia
Inside MAC Cosmetics’ First Interactive Experience Center in Shanghai
MAC Cosmetics' first interactive experience center was the result of six months of research to understand Gen Z's makeup purchase behavior in China. Read More
Navigating Luxury In China: Advice From The Front Line
Fashion marketing experts share insightful learnings from a recent event discussing the luxury market in China. Read More
In China, ‘Information Cocoons’ Eclipse ‘the Big Idea’
Taking a life of its own, Chinese-style marketing has followed neither existing textbooks nor tenets of ad gurus like David Ogilvy and George Lois. Read More
YSL Makes Big Splash With Fancy Hotel in Hong Kong
Yves Saint Laurent Beauty Hotel popped up at the swanky 1881 Heritage mall in Tsim Sha Tsui last weekend to give customers a taste of life in the fast lane. Read More
Opinion: Get on Board with Chinese Luxury Spenders – or Miss the Boat
Doubters of the strength of Chinese luxury spenders are still stuck far in the past. Read More
Chinese and Indian Consumers Ready for Robots—or Are They?
Asia’s most populous countries are more forward thinking than most about a tech-human future, but there are some caveats. Will it impact China's luxury market? Read More
