Bryce Whitwam
At Shanghai’s TX Huaihai Mall, Tech Drives the Curated Shopping Experience
Imagine a shopping mall designed around a single target audience, offering a curated collection of stores handpicked by their fans. Read More
Op-Ed | When It Comes to Luxury Advertising in China, It’s Time to Think Small
For luxury brands aiming to up their China sales, it pays to use data to target the right consumer segments rather than taking a mass approach to marketing. Read More
Op-Ed | Why China Luxury Marketers Can’t Forget Weibo
The massive popularity of WeChat doesn't mean luxury brands should neglect their presence on microblogging platform Weibo, writes Wunderman China CEO Bryce Whitwam. Read More
