Bethanie Ryder
Metawashing: The Latest Buzzword Taking Over Web3
As fashion brands rush to enter the metaverse, it’s time to look beyond the hype and confront the environmental price of the industry’s buzzy drops. Read More
Prada Captures China’s Attention With Help From The Metaverse
To celebrate the release of its Fall 2022 collection in Beijing, Prada joined forces with Baidu’s XiRang to create an interactive livestream of the runway. Read More
Is Tiffany’s New CryptoPunk Pendant Worth The $50,000 Price Tag?
Tiffany & Co. has sent shockwaves through Web3 with its inaugural virtual campaign, which aims to target the highly-exclusive CryptoPunk NFT community. Read More
Baidu Extends Metaverse Push With Virtual Hosts
Baidu is taking the next step in its ambitious Web3 rollout. Will the use of virtual hosts allow the tech gaint to dominate China’s metaverse? Read More
Burberry Joins The Roblox Goldrush
The British luxury fashion house is banking on the popular gaming platform to bring attention to its latest "it" bag. Will it pay off? Read More
Metaverse Potential Is Only Getting Bigger. So What’s Next for China and Web3?
With investment in the metaverse already surpassing $120 billion this year, the Chinaverse is on its way to meteoric success. Read More
Tmall’s Latest Platform Proves That Digital Collectibles Are Taking Over China
As demand for digital collectibles buoys the Chinaverse, Tmall is seizing the opportunity with its latest mobile app marketplace dedicated to the craze. Read More
Utilizing China’s 618’s Metaverse Opportunity
This year, as the shine wears off China’s 618 shopping festival, is it heading for a metaverse makeover? Jing Daily analyzes the brands that took part. Read More
Givenchy’s Beauty House Taps Into Roblox’s Metaversal Goldmine
Givenchy Parfums is the latest brand to join the Roblox residency hype. But why is luxury so infatuated with gaming platforms? Read More
Is Tencent’s Global Takeover Inevitable?
Chinese tech giant Tencent Holdings Ltd. has been ranked No. 5 on the world's largest tech companies list, jumping an impressive 21 places. Read More
