Bethanie Ryder
Dior Takes Its Chinaverse Presence To New Heights With Second Virtual Showcase
Dior is making waves again by streaming its Paris Fashion Week show within Baidu’s virtual space, following on from its digitized exhibition in April. Read More
Alibaba’s Latest Web3 Project Proves A New Era Of Retail Is Officially Here
To celebrate the annual 11.11 shopping festival, Alibaba is banking on the Chinaverse with its new interactive retail space called “Metaverse." Read More
How Asia’s Idols Became A Gateway To The Metaverse
As the metaverse takes over Asia, idols across the continent are jumping onto the trend. But what can fans gain from their heroes entering the online terrain? Read More
Tommy Hilfiger Cracks The Metaverse At NYFW
The American brand’s long-awaited return to New York Fashion Week with "Tommy Factory" brought a Web3 experience to its audience. Read More
Hermès’ Entry Into The Metaverse Hails A New Era For Digital Luxury Fashion
Hermès is set to bring its rich history and longstanding heritage to the digital world after filing for trademarking in the metaverse last month. Read More
Fendi Joins Forces With Meta For Its Virtual AR Sneakers Experience
Fendi is back in the metaverse, this time bringing Meta’s technology to its iconic Faster sneaker silhouette for a special AR experience. Read More
Looking For A New Handbag? Kate Spade’s Virtual Townhouse Has You Sorted
The American fashion house is exploring marketing innovation with its first-ever Web3 project: an interactive virtual pop-up store with exclusive products. Read More
EXCLUSIVE: ZERO10’s Pop-Up Store Is Changing Virtual Fashion. Here’s How.
Next-gen metaverse platform ZERO10 is bringing digital fashion to the masses with its latest boundary-crossing, interactive retail project. Read More
What Can Luxury Learn From Streetwear In The Metaverse?
Luxury is charging into the digital world at full speed, but streetwear’s success in the metaverse prevails. What can the luxury industry learn from its community-driven counterpart? Read More
Phygital’s Fashion Takeover: Are Web3’s Digital Twins Necessary?
Luxury brands are betting on a phygital NFT strategy, offering digital goods with IRL counterparts. Is this the answer to fashion's overproduction problem? Read More
