Avery Booker
What the World Needs to Learn From Chinese Content Commerce: Part Three
Although branded film and video productions are nothing new, in China they have gained widespread acceptance as a hybrid art form-marketing vehicle. Read More
Content Commerce-Fueled Glamping and RVing Trend Sweeps China
For content producers and brands alike, content centering on enjoying the comforts of home while glamping or traversing the countryside in an RV has proven popular. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Two
In the second installment of our five-part series on content commerce in China, Jing Daily looks into the power of livestreaming e-commerce and brand collaborations. Read More
With Shoppers Unable to Travel, Burberry Brings the (Virtual) Store to Them
The virtual replica of Burberry's Ginza flagship in Tokyo gives fans of the label a chance to digitally browse and buy the company’s spring 2021 collection. Read More
What the World Needs to Learn From Chinese Content Commerce: Part One
In this five-part series, Jing Daily looks into the lessons that every brand should learn from the evolution of content commerce in China. Read More
Alibaba’s Battle for E-Commerce Dominance Takes a Conciliatory Turn
Although Alibaba has emerged as the leader in luxury e-commerce in China, the past few months have taken a toll on the tech giant. Read More
Why Rakuten’s Tencent Tie Up Is a Game Changer for Content Commerce
Greater access to China through content commerce hints at how Rakuten's relationship with Tencent may succeed where a previous partnership with Baidu did not. Read More
What China’s Livestreaming Boom Means for International Luxury Retailers
E-commerce livestreaming has been on a global march over the past year, with major industry repercussions. Read More
Loewe Turns a Content-Commerce Page With “A Show in the News”
While peers have largely rushed into a “new normal,” Loewe has sought to build a more intimate connection with customers via its Fall 2021 collection. Read More
When Will Luxury Brands Take Resale In-House?
In the established luxury markets of North America, Europe, and Japan, resale has become a big business, one that is only becoming more important with younger consumers displaying a preference… Read More
