Avery Booker
Luxury Resale Is China’s Next Retail Battleground
Like much else that goes on in today’s luxury market, rising brand interest in resale is driven by demand from millennial and Gen Z consumers. Read More
Is Pop Mart’s Gravy Train Grinding to a Halt?
China’s collectibles market has exploded over the past decade, driven by millennial and Gen Z demand for limited-edition designer and art toys. Read More
Will Luxury Brands Get Tangled Up in China’s Gaming Crackdown?
With every fast-rising trend in China, seasoned brands have become accustomed to the risk of government involvement at any time to impose new regulations. Read More
Luxury Brands Shouldn’t Resist China’s Outdoor Opportunity
In China, demand for luxury outdoor apparel and accessories has taken off among millennials and Gen Z over the past two years in particular. Read More
Could Streetwear Be a Global Gateway for Chinese Brands?
The gray area between sportswear and streetwear is where Chinese brands might see the greatest potential to capture global interest. Read More
LVMH’s K-Pop Ambassador Strategy a Winning Approach in China
Enlisting Korean brand ambassadors has been a successful strategy for brands in China, where K-pop remains influential despite the occasional backlash. Read More
Are Luxury M&As Long-Term China Plays in Disguise?
Recent acquisitions suggest a sense of urgency among luxury giants to branch out and invest in traditionally weaker areas. Read More
Is Kuaishou the Next Big Thing for Luxury Livestreaming in China?
China’s video platforms have become powerful drivers of luxury purchases, piquing the interest of global brands hoping to tap China’s younger consumers. Read More
Upcycling, Deadstock, Resale: Will Luxury’s “Archive” Trends Work in China?
Online platforms offer brands an increasingly lucrative conduit for selling excess inventory while latching onto the circular economy trend. Read More
Don’t Bother Looking for the Next Shein
Shein’s success has motivated investment firms to kick off the search for similar companies that can become the next big thing among global Gen Z. Read More
