Avery Booker
Introducing Omicron, Global Luxury’s Latest Enemy
Omicron, the new and highly mutated COVID-19 variant, is the latest in a series of concerns for global luxury brands in China. How is it likely to affect 2022 and… Read More
In China, Luxury Must Bridge Digital and Physical Like Never Before
Today, virtually every digital holdout in the luxury industry has dropped any suspicion towards e-commerce and digital marketing. Read More
Starbucks Could Struggle as Chinese Coffee Upstarts Master Content-Commerce
While early China entrants had to build a coffee culture from scratch, the challenge today is intense competition from marketing-savvy local brands. Read More
Amid Crackdown on “Excessively Entertaining” Content, Low-Key Programs Could Set the Tone For 2022
A new government crackdown on “excessive” entertainment could have a huge impact on sponsorships and marketing initiatives in China next year. Read More
How Hard Could China’s Tech Crackdown Hit Luxury in 2022?
Although luxury brands have so far been largely spared from recent crackdowns in China, the environment could become much more complex in 2022. Read More
China’s Latest Crackdown Could Spell Disaster For Luxury Brands in 2022
China’s latest crackdown on celebrities and fan culture has been a drawn-out process that began long before the arrest of megastar Kris Wu. Read More
Valentino CEO Jacopo Venturini On Redefining Luxury in a Changing China
Jing Daily recently spoke with Valentino's new CEO to discuss the luxury brand's China strategy and what we can expect in the year ahead. Read More
To Reach Chinese Big Spenders, Luxury Brands Should Open Their Vaults
Archive collections are becoming a popular way for brands to surprise and delight an easily bored, e-commerce reliant global consumer base. Read More
Secondhand Luxury Platform Profile: Alibaba’s Idle Fish
Alibaba's Idle Fish has become the dominant force in China's booming secondhand market, with around 300 million registered users. Read More
What Do Chinese Consumers Really Want From E-Commerce Platforms?
Now, brands are finding that consumers in China are looking for much more when deciding when to buy, and where to buy it. Read More
