Avery Booker

China may have "Apple Fever," but that doesn't necessarily guarantee sales success for the pricey new Apple Watch. Read More

After Kering's lackluster year-end financial report, the luxury mega-brand hopes to regain China momentum in the Year of the Sheep. Read More

As affluent Chinese travelers increasingly head abroad for the Lunar New Year, high-end Chinese restaurants from London to Dubai are rolling out festive holiday menus. Read More

From the Waldorf Astoria to the Baccarat Hotel, Chinese companies snap up luxury properties across the world with a close eye on China's global tourism boom. Read More

Luxury brands that rely on social marketing through Chinese KOLs with millions of followers may be overlooking popular bloggers with smaller, yet more engaged fan bases. Read More

With a savvy social strategy and strong presence on the mainland, American accessible luxury brand Coach is poised to deliver China expertise to its newly acquired footwear label. Read More

Pragmatic shopping habits, independent travel, and small tour groups have been key trends among Chinese travelers in the City of Angels this summer. Read More

The footwear and accessories label makes its foray into mainland China with an eye on sophisticated, craftsmanship-minded Chinese consumers. Read More

With affordable price points and a colorful aesthetic, the young British handbag company plans to bank on Chinese consumers' love for all things British. Read More

With the busy summer travel season quickly approaching, luxury retailers across the globe should have a strategy in place for closing the sale with high-spending Chinese tourists. Read More