Avery Booker
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How a Creative Holiday Campaign Boosted a Spanish Retailer’s WeChat Following Nearly 500%
For Chinese New Year, El Corte Inglés leveraged top WeChat influencers to gain serious traction with Chinese followers. Read More -
Gucci’s Artistic Transformation Puts Key Focus on China
The "No Longer / Not Yet" exhibition in Shanghai highlights Gucci's emphasis on the China market as it turns in a new artistic direction. Read More -
What China’s ‘Wedding of the Year’ Says About Luxury Branding in 2015
Top Chinese stars Huang Xiaoming and Angelababy were joined by 600 of their closest friends at the Shanghai Exhibition Center for a wedding extravaganza packed with product placement opportunities. Read More -
Is China Luxury Demand Really ‘Weak’?
Slowing domestic sales in China are only a small part of the picture when it comes to assessing global Chinese shoppers' appetite for luxury. Read More -
On the Road Again: China’s Burgeoning ‘Staycation’ Boom
RV and camping companies look to the China market with hopes that "road trip culture" will catch on among Chinese tourists. Read More -
After a Tough Summer, Will South Korea See a Chinese Tourist Rebound this Fall?
South Korea faces tough competition from Japan as it plots its post-MERS tourism rebound. Read More -
Daigou on Layaway? How Online Payments Could Change the Face of China’s Luxury Gray Market
Daigou may not be going anywhere soon, but new electronic payment systems may alter the way Chinese luxury shoppers purchase gray market goods. Read More -
Who Stands to Gain Next from China’s Outbound Tourism Boom? It Could be Africa.
With a wave of Chinese investment and a growing number of direct flights from China, many African countries are set to become major Chinese tourist hotspots. Read More -
Burberry’s Plan to Turn it Around in Hong Kong: Go Local
As retail sales slump in Hong Kong thanks to a loss of mainland tourist revenue, the British brand turns its focus toward local shoppers. Read More -
Alipay Offers Ticket to Easier Visa Access for China’s High-Spending Globetrotters
Now in beta mode in Singapore and Luxembourg, easier visa applications for Alipay's best customers could boost the numbers of Chinese tourists that luxury brands hope to attract. Read More
