Avery Booker
LVMH’s K-Pop Ambassador Strategy a Winning Approach in China
Enlisting Korean brand ambassadors has been a successful strategy for brands in China, where K-pop remains influential despite the occasional backlash. Read More
Are Luxury M&As Long-Term China Plays in Disguise?
Recent acquisitions suggest a sense of urgency among luxury giants to branch out and invest in traditionally weaker areas. Read More
Is Kuaishou the Next Big Thing for Luxury Livestreaming in China?
China’s video platforms have become powerful drivers of luxury purchases, piquing the interest of global brands hoping to tap China’s younger consumers. Read More
Upcycling, Deadstock, Resale: Will Luxury’s “Archive” Trends Work in China?
Online platforms offer brands an increasingly lucrative conduit for selling excess inventory while latching onto the circular economy trend. Read More
Don’t Bother Looking for the Next Shein
Shein’s success has motivated investment firms to kick off the search for similar companies that can become the next big thing among global Gen Z. Read More
Street Art Pioneer Eric Haze on Collaboration, Creativity, and China
Jing Daily recently caught up Eric Haze to discuss brand collaborations, his growing presence in China, upcoming projects, and much more. Read More
China Could Become the Top Money-Maker (And Sourcing Market) for The RealReal
With millennials and Gen Zers readily adopting secondhand luxury shopping, China is positioned as the next big resale market — for sales and sourcing. Read More
Is It Too Late for Japanese Luxury Resale in China?
Although accounting for a relatively small sliver of total luxury sales, China’s high-end resale market is on the rise. Read More
Consumers Don’t Hate Your Brand, They’re Just Bored
One of the greatest challenges facing luxury brands today is the pressure to push the envelope in their marketing efforts to tap millennials and Gen Z. Read More
Pomellato CEO Sabina Belli on China’s Changing Jewelry Market
Since becoming Pomellato CEO in December 2015, Sabina Belli has led its global expansion and efforts to attract a new generation of jewelry lovers. Read More
