Avery Booker

For luxury brands, China is no longer a market for dumping unpopular inventory or lazily opening new stores and hoping for the best. Read More

Covid-19 put the brakes on the international tourist-shopper trend and shifted consumer buying habits in China, accelerating the domestic shopping trend. Read More

Some global luxury brands have created marketing campaigns that have offend the sensibilities of Chinese netizens. What lessons can be learned? Read More

With Chinese consumers largely glued to livestreams and television programs and films at home, brands have been thrust into the country’s digital sphere. Read More

The British luxury brand Mulberry announced that it had chosen the agency ForwardPMX to lead a new “performance marketing program” in China. Read More

Spanish luxury brand Loewe proves that it is possible to build a strong consumer base through a strong content-commerce-based strategy in China. Read More

Content Commerce Insider’s new report, Guide to Streaming Platforms in China, details the platforms, emerging industry trends, and expectations for 2020. Read More

Like many luxury stores, Harrods has had an eye on the China market. But now they're putting down roots in the mainland for the first time. Read More

After an extremely complicated 2019, Western luxury brands are looking for some sense of stability or certainty in the China market in 2020. Read More

China’s second-hand luxury market is driven by younger consumers eager to get their hands on items snapped up during the country’s “luxury glut.” Read More