Ashley Galina Dudarenok
Guochao Marketing: Past Its Prime Or Just Getting Started?
Are local consumers getting tired of guochao marketing, or is the craze for China chic only getting started on the mainland? Read More
How China’s New Lifestyle Trends Will Affect Luxury in 2022
What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Read More
The Top 4 Marketing Strategies for China in 2022
In China, integrated online and offline channels create an unmatched level of user stickiness, helping brands build loyalty among future consumers. Read More
Pets: The New Code To China’s Luxury Fashion Consumers
Pet fashion sales have been booming in China, and luxury brands need to be ready to take full advantage of this trend. Read More
Is China’s Luxury Future In Vintage?
Chinese fashion consumer preferences have moved toward classic items that hold their value. Does that open the door for second-hand luxury in China? Read More
Meet China’s New, Young Luxury Heroes For 2021
China’s post-COVID-19 market is crucial, and its luxury consumers are much younger than in other parts of the world. But who are they? Read More
Is China’s Premiumization Trend Coming To An End?
Chinese spending should increase by as much as 30 percent this year, allowing luxury to rebound soon — a sharp contrast to worldwide spending. Read More
How to Win Chinese Hearts with Smart Carts and New Retail
New Retail, an online and offline into an experience for luxury consumers, is something traditional brands need to understand and adapt. Read More
A Comprehensive Guide to External Links on WeChat
One of the biggest headaches for brands and marketers using WeChat are the complicated rules and often unclear rules about external links. This article summarizes the main restrictions and suggests… Read More
