Arnold Ma
In The Aftermath Of The Pandemic, Wellness Is The New Luxury
Wellness retreats and salon experiences are all the rage among China’s health-conscious Gen Z consumers. Here's how brands can tap this lucrative market. Read More
After Lockdown, China Is Eager For Some ‘Revenge Tourism’
China’s tourists are switching city breaks for the great outdoors. Luxury brands need a strategic shift in travel retail if they want to ride this wave. Read More
Luxury Brands in China Need to Take Public Scrutiny Seriously
The latest fallouts experienced by Balenciaga and Gucci show that luxury brands are now under even more scrutiny from China’s young generation. Read More
Turning ‘Metaverse Hype’ Into Consumption in China
Virtual influencers, NFT-powered digital collectibles, and partnerships are all ways luxury has leveraged China’s metaverse. But is consumption happening? Read More
Brioni Bets on China’s Luxury Menswear Market
Brioni has refreshed its image. But despite localization in its decor, the products don’t engage with China. Can it pull off its ambitions of expansion? Read More
How Chinese Down-Jacket Brand Bosideng Is Winning at Global Expansion
Bosideng, the largest down-clothing brand in China, is growing globally. But can it become one of the top international brands in its field? Read More
Keys to Winning China’s Luxury Resale Market
With COVID-19 disrupting China’s offline and travel luxury shopping, the online second-hand luxury market has boomed thanks to livestreaming and e-commerce. Read More
How Gen-Z Anxiety Is Shaping The China Market
The comfortable Gen-Z lifestyle also comes with many new pressures, which is why brands should look to ease their burden with light-hearted entertainment. Read More
3 Ways Foreign Luxury Brands Can Tap Into China’s Guochao Trend
So far, guochao has mainly been associated with Chinese brands. But Western brands can take advantage of this trend if they follow these three rules. Read More
How China is Changing the Definition of Luxury
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place in the industry. Read More
