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Arnold Ma

  • Companies

    Brioni Bets on China’s Luxury Menswear Market

    April 6, 2022  |   Share
    Brioni has refreshed its image. But despite localization in its decor, the products don’t engage with China. Can it pull off its ambitions of expansion? Read More
  • Companies

    How Chinese Down-Jacket Brand Bosideng Is Winning at Global Expansion

    March 3, 2022  |   Share
    Bosideng, the largest down-clothing brand in China, is growing globally. But can it become one of the top international brands in its field? Read More
  • Market Analysis

    Keys to Winning China’s Luxury Resale Market

    November 17, 2021  |   Share
    With COVID-19 disrupting China’s offline and travel luxury shopping, the online second-hand luxury market has boomed thanks to livestreaming and e-commerce. Read More
  • Gen-Z

    How Gen-Z Anxiety Is Shaping The China Market

    August 4, 2021  |   Share
    The comfortable Gen-Z lifestyle also comes with many new pressures, which is why brands should look to ease their burden with light-hearted entertainment. Read More
  • Market Analysis

    3 Ways Foreign Luxury Brands Can Tap Into China’s Guochao Trend

    June 17, 2021  |   Share
    So far, guochao has mainly been associated with Chinese brands. But Western brands can take advantage of this trend if they follow these three rules. Read More
  • Market Analysis

    How China is Changing the Definition of Luxury

    April 7, 2021  |   Share
    In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place in the industry. Read More
  • How Cartier Won China’s Social Media

    February 2, 2021  |   Share
    The consumer landscape has moved slower in luxury because of traditional notions about the industry. But in China, Cartier is bucking that trend. Read More
  • What Chinese Online Platform Is Right For Your Luxury Brand?

    October 14, 2020  |   Share
    With Chinese consumer growth booming, more luxury brands are investigating China’s social commerce platforms. But what are the differences between them. Read More
  • Marketing

    For Your Eyes Only — 5 Chinese New Year Ads You Shouldn’t Miss

    February 19, 2019  |   Share
    Take a look at five Chinese New Year ads that mixed traditions with modernity and garnered positive reactions from consumers during this year's holiday. Read More
  • Marketing

    Reaching Your Audience in China Requires Culture and Authenticity

    December 13, 2018  |   Share
    Luxury brands need to pay attention to their marketing strategies when reaching Chinese audiences, and this requires understanding culture and authenticity. Read More

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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 05/24/2022

Index LevelDaily Change% Change
214.82-$8.13-3.65%
LVMHKeringRichemont
-$0.3+$0.43+$0.21
View Index

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