Angela Hou

In order to achieve stellar results in its first quarter, L'Oreal relied on some savvy marketing techniques to bring attention to its products -- including using singer Li Yuchun as a spokesperson. Read More

A roundup of new and ongoing digital campaigns launched by luxury brands in China through April 23, 2013, featuring Givenchy Cosmetics, Jaeger-LeCoultre, Maserati, Chow Tai Fook Jewlery, Coach, and Sephora and Guerlain. Read More

A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 31, featuring Ritz-Carlton, Tasaki, Coach, TAG Heuer, and Audi. Read More

A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 24, 2013, featuring Coach, IWC Schaffhausen, TAG Heuer, and Lane Crawford. Read More

A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 17, 2013, featuring Alexander Wang, Louis Vuitton, and Moët & Chandon. Read More

A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 10, 2013, featuring Cadillac, Chow Tai Fook, and Maserati. Read More

A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 3, 2013, featuring Chow Tai Fook, Maserati, and IWC Schaffhausen. Read More