Amy Fabris-Shi
Balenciaga’s 520 Campaign Pulls At Gen Z’s Heartstrings With A Mix Of Style, Self-Expression And Sustainability
Balenciaga is ready to woo Chinese consumers this 520 Day with a nature-inspired ad campaign and a new mini-game on WeChat. Read More
L’Oréal Paris Takes A Stand Against Sexual Harassment In China
By using Chinese idioms and stand-up comedy, L'Oréal broaches the topic of sexual harassment in a way that entertains and resonates with Chinese audiences. Read More
Valentino x Sleep No More Sets The Benchmark For Experiential Marketing
Valentino partnered with Sleep No More on an immersive theater production in Shanghai, allowing guests to experience its Spring 2023 collection in a new light. Read More
How Vacheron Constantin Honors Time And Culture To Connect With Chinese Consumers
Vacheron Constantin – the world’s oldest watch brand in continuous production – has unveiled Maison 1755, its new immersive experiential space, in Shanghai, with the aim of sharing its 267-year… Read More
