Amber Ran BI
How JD.com Is Luring Luxury Brands Back
China issued rules to prevent monopolistic behavior from internet firms. As such, luxury brands will no longer have to choose between Tmall or JD. Read More
Why Bilibili Is the New Beauty Battlefield for Chinese Gen Zers
During the pandemic, most brands had already launched Douyin or WeChat channels. But now there’s another platform they cannot ignore: Bilibili.com. Read More
Does China ‘Wealth-Flaunting’ Crackdown Spell Trouble For Luxury?
The Chinese government is now discouraging “wealth flaunting” on social media. But how will that affect sites with large luxury followings? Read More
How One Brand Conquered China’s Booming Luxury Appliance Market
From luxe loudspeakers to hi-tech fitness gadgets, pandemic constraints have heightened consumer demand for numerous luxury home appliances. Read More
Luxury Brands Have Only Scratched The Surface of China’s E-Commerce
China's e-commerce system thrived during China’s coronavirus lockdown, showing that the luxury market has a promising future with many more possibilities. Read More
How Niche Brands Create Social Media Sales In China
This summer, the niche bag and accessories label BY FAR took Chinese social media by storm thanks to excellent branding via social sales platforms. Read More
Is Topshop’s Failure in China a Fast Fashion Problem?
COVID-19 has already hurt many brands, and now it’s British fashion label Topshop’s turn. Does its failure mean fast fashion is finished in China? Read More
Meet The Consumer Class Fueling China’s Sneaker Market
Gaokao students, who are mostly between the ages of 17-20 years old, will push sneaker businesses to a new level through their enthusiasm and know-how. Read More
Why Beauty Brick-And-Mortar Is Thriving In China
Offline beauty sales are peaking now that China’s online buyers are back at brick-and-mortar chain stores. But can local beauty retailers seize the moment? Read More
Will Mogu Be China’s Next Little Red Book?
As China’s livestreaming battleground swells, we look at the market potential of Mogu, a social media and e-commerce fashion platform turned livestreamer. Read More
