Amber Ran BI
Luxury Brands Have Only Scratched The Surface of China’s E-Commerce
China's e-commerce system thrived during China’s coronavirus lockdown, showing that the luxury market has a promising future with many more possibilities. Read More
How Niche Brands Create Social Media Sales In China
This summer, the niche bag and accessories label BY FAR took Chinese social media by storm thanks to excellent branding via social sales platforms. Read More
Is Topshop’s Failure in China a Fast Fashion Problem?
COVID-19 has already hurt many brands, and now it’s British fashion label Topshop’s turn. Does its failure mean fast fashion is finished in China? Read More
Meet The Consumer Class Fueling China’s Sneaker Market
Gaokao students, who are mostly between the ages of 17-20 years old, will push sneaker businesses to a new level through their enthusiasm and know-how. Read More
Why Beauty Brick-And-Mortar Is Thriving In China
Offline beauty sales are peaking now that China’s online buyers are back at brick-and-mortar chain stores. But can local beauty retailers seize the moment? Read More
Will Mogu Be China’s Next Little Red Book?
As China’s livestreaming battleground swells, we look at the market potential of Mogu, a social media and e-commerce fashion platform turned livestreamer. Read More
MSGM Opened A Store In China Amid COVID-19: Now What?
As China reopens, the Italian high-end streetwear brand MSGM decided to open its tenth store in Zhengzhou, China. What’s behind this strategy? Read More
How Will Stores Prepare To Reopen In A Post-Virus China?
Offline stores weren't doing well before the COVID-19 outbreak, so there's a lot of hand-wringing as they prepare strategies for reopening all across China. Read More
Do Chinese Want ‘A Home Full of MUJI Design’?
MUJI is a well-known Japanese source for simple yet elegant lifestyle products, but are Chinese consumers ready to live in a fully-stocked MUJI home? Read More
How Livestreaming is Helping Beauty Brands in China
As coronavirus concerns are causing more people to stay indoors, livestreaming is bringing opportunities to cosmetic brands and beauty vloggers. Read More
