Amber Ran BI
MSGM Opened A Store In China Amid COVID-19: Now What?
As China reopens, the Italian high-end streetwear brand MSGM decided to open its tenth store in Zhengzhou, China. What’s behind this strategy? Read More
How Will Stores Prepare To Reopen In A Post-Virus China?
Offline stores weren't doing well before the COVID-19 outbreak, so there's a lot of hand-wringing as they prepare strategies for reopening all across China. Read More
Do Chinese Want ‘A Home Full of MUJI Design’?
MUJI is a well-known Japanese source for simple yet elegant lifestyle products, but are Chinese consumers ready to live in a fully-stocked MUJI home? Read More
How Livestreaming is Helping Beauty Brands in China
As coronavirus concerns are causing more people to stay indoors, livestreaming is bringing opportunities to cosmetic brands and beauty vloggers. Read More
