Alexis Bonhomme
3 Tips from Roger Vivier’s Nifty 7-Day WeChat Campaign
Here's a look at a recent successful WeChat campaign by French accessories designer Roger Vivier and what brands can learn from it. Read MoreWhat Brands Need to Know About WeChat’s New App-Within-an-App Program
WeChat launches its new "Mini Program" to cut down on the need to download standalone apps. Read More3 Key Ways Luxury Brands Can Harness the Power of Social CRM in China
With the rise of 1:1 social communication through WeChat in China, luxury brands have an unprecedented opportunity to raise the caliber of their customer relationship management strategy. Read MoreHow To Reach China’s Young HENRYs Through Social Marketing
China's high-earning urban professionals are ready to travel and spend on luxury—and brands need to be ready to reach them on the platforms where they're most active. Read MoreMarketing Tips For China’s Upcoming Singles’ Day, AKA The World’s Biggest E-Commerce Event
Halfway between Golden Week and Christmas, China's Singles' Day netted more revenue than the United States' Black Friday and Cyber Monday last year. Read MoreHow WeChat’s 600 Million Users Spell Out Big Profits For Brands
The top Chinese mobile messaging app just hit a stunning 600 million users, and they can now use its payment system for online purchases. Read MoreWeChat 5.0: How Brands Can Gain Big From Powerful New Features
WeChat just made its most extensive upgrade since its 2011 launch, and its new tools for both brands and consumers are designed to bring user engagement to another level. Read MoreFrom Follower To Member: The New Chinese Revolution In CRM And Mobile Marketing
In Western countries, online traffic is moving from Web and PC’s to mobile while, in Asia, consumer and tech entrepreneurs have leapfrogged directly into mobile, creating popular apps like WeChat,… Read More2013 Outlook: Premium Brands In China Can’t Ignore WeChat
For premium brands, mobile is now the key to reaching China's tech-savvy, young consumer: not only to boost CRM and brand awareness and develop O2O strategies, but also to create… Read MoreChina’s Online Music Market Is Moving…Say It Loud!
More than ever before, in the next year we are going to see important developments in the China online music market. Read More