Author

Alexis Bonhomme

Alexis Bonhomme is the co-founder and general manager of CuriosityChina, a digital and tech company focusing on Chinese social platforms and China digital ecosystem. Curiosity help brands and businesses to manage their Chinese audience with both digital services (strategy, operations, content/campaign creation) and its in-house Social CRM technology, CURIO. CuriosityChina serves +50 international brands willing to develop their business in Greater China or leverage the Chinese tourists in their local markets. From Retail, Hospitality, and Lifestyle, to F&B and the overall luxury industry, Curiosity's work has been awarded by various international and specialized media for their innovative and "game-changer" mindset, building the bridge between digital communication and technology/data. CuriosityChina has a presence in Beijing, Shanghai, Hong Kong, and Paris. @CuriosityChina

Case Study

3 Tips from Roger Vivier’s Nifty 7-Day WeChat Campaign

June 3, 2017 | Share

Here's a look at a recent successful WeChat campaign by French accessories designer Roger Vivier and what brands can learn from it. Read More
Tech

What Brands Need to Know About WeChat’s New App-Within-an-App Program

October 5, 2016 | Share

WeChat launches its new "Mini Program" to cut down on the need to download standalone apps. Read More
3 Key Ways Luxury Brands Can Harness the Power of Social CRM in China

November 6, 2015 | Share

With the rise of 1:1 social communication through WeChat in China, luxury brands have an unprecedented opportunity to raise the caliber of their customer relationship management strategy. Read More
How To Reach China’s Young HENRYs Through Social Marketing

October 13, 2014 | Share

China's high-earning urban professionals are ready to travel and spend on luxury—and brands need to be ready to reach them on the platforms where they're most active. Read More
Marketing Tips For China’s Upcoming Singles’ Day, AKA The World’s Biggest E-Commerce Event

November 4, 2013 | Share

Halfway between Golden Week and Christmas, China's Singles' Day netted more revenue than the United States' Black Friday and Cyber Monday last year. Read More
How WeChat’s 600 Million Users Spell Out Big Profits For Brands

October 28, 2013 | Share

The top Chinese mobile messaging app just hit a stunning 600 million users, and they can now use its payment system for online purchases. Read More
WeChat 5.0: How Brands Can Gain Big From Powerful New Features

August 5, 2013 | Share

WeChat just made its most extensive upgrade since its 2011 launch, and its new tools for both brands and consumers are designed to bring user engagement to another level. Read More
From Follower To Member: The New Chinese Revolution In CRM And Mobile Marketing

March 26, 2013 | Share

In Western countries, online traffic is moving from Web and PC’s to mobile while, in Asia, consumer and tech entrepreneurs have leapfrogged directly into mobile, creating popular apps like WeChat, Line, and Kakao Talk. Read More
2013 Outlook: Premium Brands In China Can’t Ignore WeChat

January 7, 2013 | Share

For premium brands, mobile is now the key to reaching China's tech-savvy, young consumer: not only to boost CRM and brand awareness and develop O2O strategies, but also to create tailor-made marketing and sales campaigns that are geolocalized to reach the right audience. Read More
China’s Online Music Market Is Moving…Say It Loud!

November 2, 2012 | Share

More than ever before, in the next year we are going to see important developments in the China online music market. Read More