Akim Mousterou
How Luxury Giants and Chinese Firms are Saving Heritage Brands
Giant luxury groups and Chinese investment firms are reviving European heritage brands such as Jean Patou, Paul Poiret, and Gieves & Hawkes. Read MoreHow Digital Tools are Helping Brands Reach Chinese Consumers
Luxury brands like Louis Vuitton, Cartier, Christian Dior and Gucci are using digital tools, such as WeChat and Weibo, to connect with Chinese millennials Read MoreLuxury Brands Acquire Start-ups to Ensure Future-Proof Business
Luxury brands are recognising the innovation of start-ups and even acquiring them for future growth. Biowatch and Optiwine are two examples. Read More