Jing Daily
Are NFT Collaborations a Boom or Bust For Luxury Brands?
Although it may seem as if luxury brands are new to the NFT gold rush, many have been eager to leverage the counterfeit-fighting aspect of the blockchain. Read More
A Perfect Match: Tiffany Ties the Knot with Eileen Gu
Tiffany & Co. struck gold when it became the first luxury brand to partner with freestyle skier Eileen Gu. Here’s a breakdown of its endorsement strategy. Read More
London Fashion Week Fails to Connect with China
Fashionistas flocked to London Fashion Week, but Chinese participation was understandably low, and attempts to connect with the market were sparse. Read More
Michael Kors Triumphs at New York Fashion Week
From Michael Kors to Jason Wu, Jing Daily highlights the luxury brands and local designers that stood out at New York Fashion Week. Read More
Livestreaming: The Sales Driver That Hard Luxury Brands Are Missing in China
While it has struggled to gain a strong foothold in the West, e-commerce-enabled livestreaming is already big business in China Read More
How China’s Broader Metaverse Strategy Will Change The Global Playing Field
Both the Chinese government and leading Chinese technology giants have been active in developing the country’s home-grown metaverse. Read More
Will the Year of the Tiger Roar for Luxury Spending in China?
So far, the Year of the Tiger feels more like the Year of the Mouse, thanks to China's meek economy and luxury spending. Read More
Why Collaboration in the Metaverse Could Define Luxury Marketing in 2022
Although it seems that luxury brands are new to NFTs, many have been eager to leverage the counterfeit-fighting aspects of the blockchain. Read More
Roar of Applause for Bulgari’s Year of the Tiger Campaign
While Chinese New Year campaigns are often hit or miss, Bulgari strikes a cord with consumers by spotlighting exclusive products and traditional customs. Read More
How Canada Goose Honks About Its ‘Green’ Plans in China
By giving back to its community and others around the world, Canada Goose is creating a real story that carries an authentic message. Read More
