Jing Daily
What Makes A Great Collab? Neiwai Cracks The Formula
The brand’s capsule with Swaying/Knit and Andrea Jiapei Li is out now. It’s a crossover that works, thanks to the impact of its message. Read MoreWhy Independent Chinese Designers Are So Hot On NFTs
Given the popularity of digital collectibles among China’s young consumers, collaborations can significantly increase their public profile. Read MoreCan Foreign Brands Win Over The Chinese Market Without Local Involvement?
The collision of two foreign brands with a strong presence in China typically means that their collaborations perform well on the mainland. Read MoreAre KOL Collaborations Still Important For Luxury Brands In China?
Chinese brands like Perfect Diary are riding the wave of nationalism and fostering relationships with KOLs to stand out in a cut-throat retail market. Read MoreWhy Brands Need Pop-Ups More Than Ever In China
Over the past decade, pop-ups have progressed from a nice-to-have to a must for any brand or retailer invested in mainland China. Read MoreThe Best Strategies To Tap China’s Luxury Resale Boom May Be The Simplest
A new generation of Chinese consumers has come of age in an era in which the presence of high-end boutiques could be taken for granted. Read More5 Tips For KOL Collaborations In China
Collaborating with celebrities and KOLs is a popular way for brands to leverage vast fan bases, reach new audiences, and ultimately spur revenue. Read MoreWhen It Comes To Hard Luxury, China’s Digital Natives Want Real-Life Experiences
The common thread uniting hard luxury pop-ups is that their primary considerations are footfall and brand education rather than immediate sales. Read MoreAre Apologies Enough To Avoid Brand Scandals In China?
The sensitivities and particularities of the China market do not mean a global brand should simply lay low and keep its mouth shut to avoid controversy. Read MoreThe Good Old Days: Why Nostalgia Amplifies Brand Collabs In China
One stand-out brand collaboration trend is the leveraging of familiar IPs from cartoons or national food brands that stir a sense of nostalgia. Read More