Jing Daily
At Milan Fashion Week, Brands Double Down On China
Milan put on quality fashion shows during the pandemic, even though international attendee figures were down again, and most chose to watch online. Read More
On-Screen and Off, Brand Endorsements Speak to China’s Empowered Women
Through an innovative content commerce strategy, Max Mara is driving on-screen female empowerment, which is resonating with Chinese audiences. Read More
At London Fashion Week, Chinese Engagement Was Hit-And-Miss
Although London is still operating within the pandemic, many designers made efforts to show their collections in multiple ways during London Fashion Week. Read More
Despite NYFW Going Digital, Brands Struggled to Connect to China
The theme of NYFW was the positive transformations that have emerged from the pandemic, but connections with Chinese audiences were few and far between. Read More
Jing Daily City Guide: Sanya
The second Jing Daily city guide takes a look at Sanya: a tropical holiday destination with new duty-free policies that serve wealthy tourists. Read More
Next-Level Livestreaming: How Luxury Brands Can Profit From China’s Top E-Commerce Trend
Inside, we break down the major Chinese platforms, present luxury brand case studies, and analyze best practices for marketers looking to start livestreaming. Read More
UPDATE: Luxury Stores Are Reopening In France, With No Chinese Tourists In Sight
French luxury stores are reopening, but without their biggest spenders—Chinese shoppers. So, who can they turn to now? Read More
Former Harper’s Bazaar China Editor Ventures into Consultancy & More
The former CEO of the Trends Media Group and editor-in-chief of Harper's Bazaar China, Su Mang, has reportedly registered a consultancy company. Read More
At Paris Fashion Week, Brands Tap Online Celebrity Power
Having taken notes from other contenders this fashion season, brands are tapping into the power of Chinese celebrities and KOLs for social engagement. Read More
Milan Fashion Week Pivots to Livestreaming Amid Virus Fear
With the help of Tencent, Milan Fashion Week took the unprecedented step to livestream all runway shows to reach a locked down China. Read More
