Jing Daily
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Industry Interview: How the Social Media Crackdown in China Will Affect Luxury Brands
In the wake of the crackdown on social media accounts in China, we interviewed an industry insider to understand if luxury brands should be concerned. Read More -
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How Brands Use Short Videos for Marketing in China
While Snapchat is the go-to platform for many luxury brands in the West, in China, the short video market is not so straightforward. Read More -
These Are the Emerging Chinese Designers Everyone Was Talking about at Shanghai Fashion Week
Chinese designers are starting to make names for themselves in Paris, New York, and London, but SFW is their chance to make an impression in their home market. Read More -
Interview: Alison Gilmore of ILTM Asia
ILTM's Alison Gilmore shares her knowledge and experience in luxury travel and gives advice on how to be successful at Asia's largest luxury travel event. Read More -
How High-End Brands Leverage Chinese Social Media During Fashion Week
Marketing resource platform ChoZan shows how brands can use WeChat, Weibo, live-streaming, and more to win over Chinese consumers at a critical time in fashion. Read More -
Shaping the Future of Luxury: Bulgari CEO Jean-Christophe Babin on China Media Investment and E-Commerce
Bulgari's CEO discusses its China strategy in two videos as part of a nine-part interview series with Luxury Society. Read More -
Tag Heuer Opens E-Commerce Flagship on Tmall.com in Chinese Youth Bid
The Swiss watchmaker joins four other LVMH-owned luxury brands on Alibaba's Tmall in hopes of reaching China's young, digitally savvy market. Read More -
From ‘Bling Kings’ to ‘Aficionados’: Understanding China’s Mass Affluent Males
Jing Daily x Carat's new mini report illustrates how luxury brands can better target their content to influence a major consumer base on WeChat. Read More -
Jing Daily Releases New Report: Luxury on WeChat: Engaging the Global Chinese Consumer
Released today, Jing Daily's new report offers in-depth insights on how luxury brands can strategize to engage consumers and make sales on WeChat. Read More
