Jing Daily
How Canada Goose Honks About Its ‘Green’ Plans in China
By giving back to its community and others around the world, Canada Goose is creating a real story that carries an authentic message. Read More
Will Victoria’s Secret Outshine Competition in China Through New Partnership?
Victoria's Secret announced a partnership agreement with lingerie manufacturer Regina Miracle International. How will this benefit their China expansion? Read More
What Are the Secrets to Selling Hard Luxury to Gen Z in China?
Traditionally, luxury brands counted on a majority buyer base of older, established, and affluent individuals and a minority of younger consumers using luxury goods as a means to communicate (or… Read More
Why Chinese Fragrance Brands Are Outpacing Their Global Competitors
Just as C-beauty brands become all the rage among young consumers, Chinese fragrance producers are appealing to the new generation of shoppers. Read More
Why Real-Life Experiences Help Sell Hard Luxury to China’s Gen Z
A proven best practice for hard luxury brands is to engage Chinese Gen Zers by offering aspirational experiences that are easily shareable online. Read More
How Secondhand Luxury Platforms Can Win in China in 2022
International luxury resale platforms hoping to tap the Chinese market need to innovate to compete with nimble and well-capitalized domestic rivals. Read More
Could Early Access Be the Shortcut To Luxury Brand Success in China?
Offering early or first access to upcoming co-branded products can drive up conversations surrounding their release, once such access is revealed. Read More
What Luxury Should Learn From Streetwear and Sneaker Drops
Beyond streetwear, the strategy of demand outstripping supply often contributes to the making of collectors’ items in the broader luxury segment. Read More-
Why Guochao Is So Important To China’s Cultural Consumers
There has been a strong uptick in interest in Guochao products over the past two years, but will that momentum continue through 2022? Read More 
Gen Z is the New Target For Hard Luxury in China
Whereas luxury was once about exclusivity and communicating wealth and status through the object itself, young luxury consumers are eager to share. Read More
