Jing Daily

Through an innovative content commerce strategy, Max Mara is driving on-screen female empowerment, which is resonating with Chinese audiences. Read More

Although London is still operating within the pandemic, many designers made efforts to show their collections in multiple ways during London Fashion Week. Read More

The theme of NYFW was the positive transformations that have emerged from the pandemic, but connections with Chinese audiences were few and far between. Read More

The second Jing Daily city guide takes a look at Sanya: a tropical holiday destination with new duty-free policies that serve wealthy tourists. Read More

Inside, we break down the major Chinese platforms, present luxury brand case studies, and analyze best practices for marketers looking to start livestreaming. Read More

French luxury stores are reopening, but without their biggest spenders—Chinese shoppers. So, who can they turn to now? Read More

The former CEO of the Trends Media Group and editor-in-chief of Harper's Bazaar China, Su Mang, has reportedly registered a consultancy company. Read More

Having taken notes from other contenders this fashion season, brands are tapping into the power of Chinese celebrities and KOLs for social engagement. Read More

With the help of Tencent, Milan Fashion Week took the unprecedented step to livestream all runway shows to reach a locked down China. Read More

Due to the Covid-19 virus, Chinese fashionistas, celebrities, and KOLs have had to miss London Fashion Week, but social media has kept them in the loop. Read More