Jing Daily
Chinese Designer Collaborations Are A Must For Global Brands
Recent years have seen a number of fashion brands tapping emerging and established Chinese designers for special collections or products. Read More
Want Your Brand Collaboration To Stand Out In China? Get Nostalgic.
One stand-out trend in China is leveraging familiar IPs from cartoons or national food brands to stir a sense of nostalgia in millennials and Gen Zers. Read More
What Makes A Great Collab? Neiwai Cracks The Formula
The brand’s capsule with Swaying/Knit and Andrea Jiapei Li is out now. It’s a crossover that works, thanks to the impact of its message. Read More
Why Independent Chinese Designers Are So Hot On NFTs
Given the popularity of digital collectibles among China’s young consumers, collaborations can significantly increase their public profile. Read More
Can Foreign Brands Win Over The Chinese Market Without Local Involvement?
The collision of two foreign brands with a strong presence in China typically means that their collaborations perform well on the mainland. Read More
Are KOL Collaborations Still Important For Luxury Brands In China?
Chinese brands like Perfect Diary are riding the wave of nationalism and fostering relationships with KOLs to stand out in a cut-throat retail market. Read More
Why Brands Need Pop-Ups More Than Ever In China
Over the past decade, pop-ups have progressed from a nice-to-have to a must for any brand or retailer invested in mainland China. Read More
The Best Strategies To Tap China’s Luxury Resale Boom May Be The Simplest
A new generation of Chinese consumers has come of age in an era in which the presence of high-end boutiques could be taken for granted. Read More
5 Tips For KOL Collaborations In China
Collaborating with celebrities and KOLs is a popular way for brands to leverage vast fan bases, reach new audiences, and ultimately spur revenue. Read More
When It Comes To Hard Luxury, China’s Digital Natives Want Real-Life Experiences
The common thread uniting hard luxury pop-ups is that their primary considerations are footfall and brand education rather than immediate sales. Read More
