Adina-Laura Achim

Instinct tells us luxury is for the rich, but in China, luxury brands live or die with the middle class, so they'd better figure them out. Read More

Capri Holdings Limited still has some serious challenges to overcome, but its ambition of becoming the first American luxury conglomerate is still on track. Read More

With tourism to other European countries stalled for a variety of reasons, Italy has jumped at a unique chance to lure Chinese consumers to their shores. Read More

With continued protests in Hong Kong, Richemont should focus on the Chinese mainland where the demand for luxury watch sales and jewelry remains strong. Read More

China is littered with teen idols these days, but can Western brands take advantage of their popularity with the country's massive Gen-Z demographic? Read More

With their online savvy and serious spending power, Gen Zers are fast becoming a focus for international luxury brands. Here's what you need to know. Read More

In China, the co-branding model will likely expand even further, pushing established luxury brands to consider similar luxury-mass collaborations. Read More

As China's economy slows, some thoughts on how luxury businesses that have become reliant on young Chinese consumers' spending can avoid getting hit hard. Read More

Singles’ Day is the largest e-commerce day in the world. Given this, it’s no surprise that more and more Western luxury brands want to be part of it. Read More

Chinese Millennial mothers have created a surging and lucrative “mini-me” trend in China, and an obvious target for luxury brands to conquer. Read More