Adina-Laura Achim
Weibo to Launch New Interest-Driven Social App
Weibo’s new app Planet could challenge short-video giant Douyin. It could also land it in hot water for promoting celebrity culture. What should brands do? Read More
Apple Opens a Douyin Account. Will It Pay Off?
Apple continues to capitalize on the popularity of short video platforms like Douyin to drive engagement and connect with fans. Read More
What Uniqlo’s Success in China Can Teach Luxury
Why does Uniqlo prosper where others fail? At a time of crisis, the Japanese label has outclassed rivals to win China. Here’s the secret to its success. Read More
You Wear What You Eat: China Can’t Get Enough of Food Collabs
Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Here are some of the best collabs to come out of China. Read More
Would UHNWIs Buy a Hermès Birkin in the Form of an NFT?
The “MetaBirkin” case highlights the problems brands face in the metaverse. But there’s also huge potential for earnings by playing the scarcity card. Read More
Why Luxury Needs to Embrace Cryptocurrency
As more and more consumers begin to use cryptocurrency, luxury brands are split on how best to deal with this opportunity. Read More
Why China’s New Lockdowns Won’t Sink Luxury
Will China's zero-COVID policy endanger luxury expansion efforts? Not in the long-term: most brands should already have contingency strategies in place. Read More
What Crypto Art Does China’s Gen Z Want?
Not even China — with Beijing’s restrictions on crypto — is immune to the NFT hype. But to engage Gen-Z collectors, brands need to think local. Read More
The Resale Market Is Booming. Why Isn’t Luxury Taking Note?
Chanel has announced another price increase. But this is sure to backfire as Chinese youth have found alternative sources of luxury in the resale market. Read More
How Long Can Duty-Free Prop Up China’s Luxury Market?
E-commerce and duty-free have been unexpected beneficiaries of the disruption caused by COVID-19. Global luxury should be quick to get on board. Read More
