Adina-Laura Achim

Tik Tok is the ultimate destination for short-videos, which makes it an ideal platform for brands to create video content to reach a younger consumer base. Read More

When marketing luxury in China, is e-commerce or brick and mortar more important? It depends on how you tailor them for today's Chinese consumers. Read More

Getting likes is great, but marketers in China have figured out a much more effective system for measuring influencer performance online. Read More

Though Christmas isn’t an official holiday in China, it hasn’t spared China from its consumerism. How can retailers engage these generational consumers? Read More

Instinct tells us luxury is for the rich, but in China, luxury brands live or die with the middle class, so they'd better figure them out. Read More

Capri Holdings Limited still has some serious challenges to overcome, but its ambition of becoming the first American luxury conglomerate is still on track. Read More

With tourism to other European countries stalled for a variety of reasons, Italy has jumped at a unique chance to lure Chinese consumers to their shores. Read More

With continued protests in Hong Kong, Richemont should focus on the Chinese mainland where the demand for luxury watch sales and jewelry remains strong. Read More

China is littered with teen idols these days, but can Western brands take advantage of their popularity with the country's massive Gen-Z demographic? Read More

With their online savvy and serious spending power, Gen Zers are fast becoming a focus for international luxury brands. Here's what you need to know. Read More