Adina-Laura Achim
Would Chinese Shoppers Buy A ‘Made In China’ Luxury Bag?
Chinese designers are pushing the frontiers of creativity with localized marketing strategies, leading to the creation of a “Made in China” luxury mark. Read More
JD.Com Plays Matchmaker For Luxury Brands On Chinese Valentine’s Day
JD.com employed advanced marketing tactics to ensure business success and profits for luxury brands during the Qixi Festival. Read More
How Global Powers Are Attempting To Overcome The Supply Chains Crisis
With China’s lockdowns and the war in Ukraine disrupting global supply chains, companies are finding innovative ways to overcome these challenges. Read More
Alipay’s Latest Roll-Out Puts Pressure On Global Players
Big and small brands could benefit from Alipay's new stage of digital operations. But global players must go the extra mile to speed up growth. Read More
The Implications Of China’s Economic Slowdown
Slow economic growth combined with plunging consumer confidence are putting global luxury brands under more pressure in mainland China. Read More
Detangling the Complexities in China’s Haircare Market
The premiumization of China’s haircare market has given the category some much-needed momentum. Here’s what is in high demand. Read More
What Global Brands Should Do About China’s Youth Unemployment Issue
With China recording its highest level of unemployment among young city-dwellers, how can global companies create meaningful employment opportunities? Read More
Weibo to Launch New Interest-Driven Social App
Weibo’s new app Planet could challenge short-video giant Douyin. It could also land it in hot water for promoting celebrity culture. What should brands do? Read More
Apple Opens a Douyin Account. Will It Pay Off?
Apple continues to capitalize on the popularity of short video platforms like Douyin to drive engagement and connect with fans. Read More
What Uniqlo’s Success in China Can Teach Luxury
Why does Uniqlo prosper where others fail? At a time of crisis, the Japanese label has outclassed rivals to win China. Here’s the secret to its success. Read More
