Adina-Laura Achim

It’s too early to acknowledge the success of virtual influencers, but at the very least they will pressure real influencers to offer better quality content. Read More

Beauty is booming in China, but there are new developments in this lucrative market that beauty brands should be aware of right now. Read More

Luxury consumers expect exceptional services. Given this, many brands turn to mystery shoppers to secretly examine the state of their in store experiences. Read More

China’s 855 million digital consumers are transforming the country into a global digital disruptor, according to McKinsey’s 2019 consumer digital report. Read More

The media has characterized Chinese consumers as logo crazy, but now it looks as if the rest of the world is beginning to fully embrace logomania as well. Read More

Cryptocurrencies are gaining momentum in mainland China, and they just might be the next big trend with luxury brands there. Read More

While many luxury sellers heavily target Chinese travelers, few have yet to understand the wealthy Chinese expats living in their own back yards. Read More

Licensing, along with the newer and popular practice of collaborating with artists and celebrities, has had a significant impact on the luxury sector. Read More

The world’s two largest e-tailers, Alibaba and Amazon, are viewed as rivals engaged in a global showdown, but the reality is far more complex. Read More

Many brands market to millennials and Gen Zers as one group in China, but because of their unique differences, they must be targeted separately. Read More