Rémi Blanchard
3 Real Challenges Artificial Intelligence Will Raise for Luxury Brands
AI is not simply a yellow brick road to financial success. There will be some key challenges for luxury companies wanting to use AI. Read More
Airports: The Hot Spot for Experiential Luxury
Airport outreach has been evolving towards a more lively approach to better align with Chinese consumers’ need for experiential luxury. Read More
Opinion: Blockchain Technology Will Make True Luxury More Lucrative
Why blockchain will help luxury brands get back to the business of making and marketing better products. Read More
Virtual Reality in China: Unlimited Possibilities for Luxury Brands
Chinese consumers favor virtual reality-backed shopping experience. Some luxury brands such as Vacheron Constantin and Dior have taken note of this trend. Read More
KOLs and Celebrities Shouldn’t Replace Your China Strategy
Buzzworthy names in China's celebrity scene no doubt have high appeal for brands, but making the most of your China strategy must go beyond the photo shoot. Read More
Embracing the Power of User Generated Content
Turning the tables so that users are generating content can be a valuable way for luxury brands to engage with consumers while also gaining insight to their preferences. Read More
Op-Ed | Chinese Consumers and Logos: an Endless Love Story?
The debate as to whether visible logos on luxury products is appealing to affluent Chinese consumers is no longer a black and white issue for brands. Read More
