Adidas Gets In The Chinese New Year Spirit With Limited Edition Basketball Shoe

Limited-Edition BTB NXL CNY Features Year Of The Rabbit Inspired Design

Hot on the heels of Nike’s localized Air Jordan packaging and China-only Zoom Kobe VI comes the BTB NXL CNY limited-edition basketball shoe by Adidas. Sporting red-and-black and red-and-white colorways with a textured upper reminiscent of ancient Chinese scholars’ rocks, the BTB NXL CNY features gold accents in the top eyelet and a bounding rabbit embroidered on the heel. Additionally, the Chinese pagoda-inspired packaging includes 12 lace buckles in a range of color schemes, embossed with the Chinese character for “rabbit” (卯).

The limited-edition BTB NXL CNY baskeball shoes retail for 720 yuan (US$109), and are in stores now throughout mainland China.

The Adidas BTB NXL CNY limited edition

The Adidas BTB NXL CNY limited edition

Customized lace buckles

Customized lace buckles

BTB NXL CNY basketball shoes

BTB NXL CNY basketball shoes

Side view, highlighting gold eyelet and embossed upper pattern

Side view, highlighting gold eyelet and embossed upper pattern

Rear view, featuring embossed leaping rabbit

Rear view, featuring embossed leaping rabbit

Pagoda-inspired packaging

Pagoda-inspired packaging

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