Brands like Songmont, Moynat, and Coach are winning young people over through online communities, content marketing, and empowering values.

Experience-first travelers are transforming beauty travel retail from discount-driven counters into immersive stages, reshaping global competition.

As Vinted’s ‘Too Many’ film resurfaces on Xiaohongshu, young consumers discuss overconsumption, sustainability, and what value means.

Shopping festival became an AI-powered beauty marathon, with Proya, Estée Lauder, Lancôme, and L’Oréal leading a shift from discounts to precision.

Beauty brands must master timing, nurture authentic communities, and turn everyday users into powerful brand storytellers to win on Xiaohongshu.

The world’s largest beauty group unveiled the fifth edition of its open innovation program ‘Big Bang,’ where it reimagines beauty’s future through AI and sustainability, and co-creation.

CEO Luca de Meo’s CIIE debut launched cross-border designer residencies, green partnerships, and immersive brand experiences.

The British-Jamaican designer’s streetwear credibility and proven appeal on Xiaohongshu position Hermès to capture younger luxury buyers in a crucial market.

As wealth shifts and policy evolves, the U.K.’s luxury sector doubles down on storytelling, sustainability, and cultural alignment with Asian consumers.

Screen fatigue and digital detox desires have transformed Y2K tech from niche aesthetic to mainstream consumer trend.

In search of new definitions of success, Chinese youth are moving to lower-tier cities to become coffee shop owners, artisans, and digital nomads.

From mini car photography to supercar reviews, these influencers are steering perception of luxury automotive brands in China.

C-suite Visionaries: Ahead of Double 11, General Manager Anny Liu shares how the platform continues to grow by protecting the prestige of top luxury brands.

From virtual anchors to predictive commerce, China’s AI-driven e-commerce strategies are forcing Western brands to rethink their retail playbook.

When luxury hotels chase aesthetic uniformity and algorithmic popularity, they risk losing their distinctiveness and magic.

Dozens of global labels have retreated this year as consumers reject cheap global products and start demanding culturally resonant, performance-proven beauty that speaks Douyin commerce.

Employee was caught on livestream suggesting the collectible blindboxes were overpriced, sending shares down 5% to their lowest level since May.

Bernstein analyst warns sharp-fanged dolls mirror 1990s collectibles bubble, with shares down 30% from August peak as investors question diversification strategy.