Jing Daily Official Media Partner For Third Year Running
Following up last year’s record-setting edition, and a little over two years after the Chinese government announced plans to transform the island into an international luxury tourism destination, the Hainan Rendez-Vous is set to take place for the third year running this April. Designed to function as a platform for executive-level communication and brand collaborations, as well as an educational and exposure-focused initiative, the Hainan Rendez-Vous is steadily becoming a key annual event in the Asian high-end market. Last year, the show attracted a record 15,000 visitors, and was covered by media both in China and abroad. For the third year running, Jing Daily is an official media partner of the event.
This year’s event will be helped by the fact that Hainan is rapidly becoming one of China’s top yachting hubs. Recent policy changes mean that foreign-registered yachts are able to stay in Hainan for 183 days, and can go through all entry and exit procedures at more ports on the island. This has led to a ballooning number of marinas popping up along the coastline, several of international standards, and the island now stages several global events including the Volvo Ocean Race.
The island is also becoming a major battleground for the world’s superyacht producers. As Paolo Vitelli, founder and CEO of Azimut Benetti Group, recently said, “Hainan Rendez-Vous…is managed with competence and passion. I enjoyed every minute there, seeing the foundation of yachting in China.” Delphine Lignieres, Hainan Rendez-Vous founder and CEO, noted, “With Hainan’s growing investment in boating infrastructure, the region’s significance within the industry will only increase.” In addition to yachting, the Hainan Rendez-Vous is putting additional emphasis this year on private aviation, a luxury segment that continues to grow in China despite a tough regulatory environment.
Beyond functioning as a showcase for luxury brands, yachtmakers and jet manufacturers, the Hainan Rendez-Vous is also looking to establish itself as a major networking opportunity for high-net-worth Chinese individuals. This year, organizers are promoting the event as a “true Riviera moment,” planning dozens of parties and exclusive galas at some of the most high-end venues in Sanya. Reflecting its status as a “must-have” for China’s elite, organizers will also include a much larger “Art in Hainan” portion this year, with artists from China and overseas slated to show off their work.
As the most high-profile event bringing together the world’s top yacht and business jet and ultra-lifestyle brands with potential buyers throughout mainland China, this year’s Hainan Rendez-Vous 2012 is the place to be in the region from April 5-8.