Why Marketing Tiers Are Only Half The Story In China

We've read a lot about the differences between first-, second-, third-, and fourth-tier cities in China, a useful designation for marketers looking to distinguish between target markets. However, companies shouldn't just assume that advertising to cities that are the same size but in different parts of the country requires the same strategy. Because local cultures are also vitally important to understanding a certain demographic, this week's Thoughtful China video interviews several experts on China's regional differences, and how this affects their business. Watch the full set of interviews above.