In case you missed them the first time around, here are some of Jing Daily’s top posts for the week of August 25-29, 2014.
Infographic: How Chinese Fashionistas’ Closets Differ In Tier 1 And 2 Cities#
Chinese luxury consumers’ growing sophistication—including a move away from logos and increasing interest in niche brands—is still concentrated in the country’s first-tier cities, according to a new info graphic by Shanghai-based consultancy SmithStreet. The graphic outlines four main categories that Chinese cities fall under when it comes to luxury: while ultra-fashionable Shanghai consumers have a growing interest in niche labels like Balenciaga, “developing” market Harbin and “entry-level” Xi’an still gravitate toward the likes of Coach and Louis Vuitton.
Why Social E-Commerce Is A Game Changer For Niche Brands In China
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Jackie Chan’s Son Sends Brands Running From Endorsement Deals In Wake Of Drug Scandal#
The sensationalist drug arrests of Jackie Chan’s son and famous actor Ko Chen-Tung in Beijing earlier this month have scared top global brands away from lucrative endorsement deals in China and may cause companies to rethink their celebrity brand ambassador strategies, according to Chinese media.
Video: China’s Luxury Market Shifts From ‘In The Show’ To ‘In The Know’#
China’s luxury market may be in slowdown mode, but companies which adjust to rapidly changing consumer habits and attitudes still stand to win big, according to Chinese flash sales site Glamour Sales co-founder Thibault Villet in a recent Bloomberg interview.
Christie’s Courts Wealthy Mainland Collectors With Year Of The Horse China Exhibit#
As global auction giant Christie’s solidifies its mainland China presence in order to reach a vitally important and growing Chinese collector base, the auction house is set to mark the grand opening of its new Shanghai headquarters with a special year of the horse exhibition.
