Innissfree is one of the most popular foreign beauty brands in China. (L2)

Jing Daily

From beauty to fashion, Korean brands are edging out Western rivals thanks to China's K-pop obsession and love for travel to South Korea.

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Furla Selfie Campaign Engages Chinese Handbag Buffs on Social Media
furla-feature
Furla Selfie Campaign Engages Chinese Handbag Buffs on Social Media

Jessica Rapp

Italian handbag brand Furla embraces the power of the selfie for getting a viral social media response from China's fashionistas.

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From Paul Smith Lunch to Tesla Tea: China's Hotels Join Forces with Luxury Labels
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From Paul Smith Lunch to Tesla Tea: China's Hotels Join Forces with Luxury Labels

Jessica Rapp

Luxury fashion, perfume, and even car brands are linking up with five-star hotels across China for mutually beneficial branding activities.

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Op-Ed | Why China Luxury Marketers Can't Forget Weibo
McLarenWeibo
Op-Ed | Why China Luxury Marketers Can't Forget Weibo

Bryce Whitwam

The massive popularity of WeChat doesn't mean luxury brands should neglect their presence on microblogging platform Weibo, writes Wunderman China CEO Bryce Whitwam.

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Nanjing’s Lavish Grand Mansion Hotel Showcases Luxury of Republican-Era Nostalgia
Lobby Lounge
Nanjing’s Lavish Grand Mansion Hotel Showcases Luxury of Republican-Era Nostalgia

Liz Flora

The recently opened Luxury Collection hotel in Nanjing is an opulent take on the massive popularity of vintage Republican-era style in China.

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Campaign Spotlight: Mall of Emirates Designs App to Meet Needs of Chinese Shoppers
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Campaign Spotlight: Mall of Emirates Designs App to Meet Needs of Chinese Shoppers

Jessica Rapp

In addition to launching an English-language app, Dubai's Mall of Emirates released a mobile shopping mall guide specifically targeted to the growing number of Chinese travelers visiting its luxury stores.

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How Europe’s Luxury Retailers Can Get Mobile-Savvy to Reach Chinese Travelers
The China Connect conference in Paris on April 6 and 7, 2016. (Courtesy Photo)
How Europe’s Luxury Retailers Can Get Mobile-Savvy to Reach Chinese Travelers

Susan Owens

At this year's China Connect conference, top digital experts discussed why European retailers can't ignore the outbound Chinese traveler market when formulating their mobile strategies.

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What Luxury Can Learn from Beauty Brands About Engaging Consumers on WeChat
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What Luxury Can Learn from Beauty Brands About Engaging Consumers on WeChat

Jing Daily

A new L2 report details which beauty brands are excelling at reaching Chinese consumers on WeChat with features such as loyalty programs and gamification.

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