January 14, 2013

“The Dior Bar Jacket” Exhibition Hits Beijing

Dior Introduces Limited Edition Handbag, Limited To 30 Pieces

The exhibition recreates the atmosphere of a Parisian Dior boutique (Image: Fashion Trend Digest)

Commemorating the garment’s first appearance in 1947, Dior recently launched its globetrotting “Dior Bar Jacket” exhibition in Beijing. Given the name due to its intended use for late-afternoon cocktails at grand hotel bars, this exhibition of the classic Bar Jacket is aimed at educating local consumers about the history and heritage of the label’s most iconic looks.

Running through January 27 at Dior’s newly remodeled, 800 square meter Seasons Place boutique, the exhibition also coincides with the launch of a special coral pink calfskin Lady Dior handbag, limited to only 30 pieces and priced at 31,000 yuan (US$4,984). Following its wrap in Beijing, Fashion Trend Digest reports that the exhibition will travel on to Dior boutiques in cities such as Shenyang, Shanghai, and Dalian.

“The Dior Bar Jacket” Exhibition
January 11 – 27, 2013
Seasons Place, Store L103, 2 Jinchengfang St.
Dongcheng District, Beijing
北京西城区金城坊街2号金融街购物中心L103

CORRECTION: The article has been amended to reflect that the “Esprit Dior” exhibition has been postponed.

The Dior Bar Jacket exhibition (Image: Fashion Trend Digest)

The Dior Bar Jacket exhibition (Image: Fashion Trend Digest)

Fashion / Lifestyle / Retail
Tag: beijing, china, china luxury, chinese... , More
  • Maosuit

    The Espirt Dior exhibition never actually took place. It was delayed again to sometime this year.

    • chinaluxculturebiz

      Thanks for the note — our Beijing correspondent just got back to the city this week and notified us on the error as well. We’ve added a correction note at the bottom of the article.

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