Godiva copy

China: This Week In Digital Luxury Marketing

A roundup of recent digital campaigns on China’s social media, featuring Jaguar, Godiva, Piaget, O...
European brands such as Tod's are focusing less on expansion, and more on customer service as sales flee overseas due to high local luxury taxes. (Tod's)

Luxury Brands Shift China Focus From Store Size To Service

As luxury growth slows in China, some European brands are trying to keep sales on the mainland by fo...
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Spring Festival Spotlight | Year Of The Horse Fashion Guide

Burberry, DVF, Longchamp, and Ralph Lauren are among the brands that have launched special-edition e...
Zegna

China: This Week In Digital Luxury Marketing

A roundup of recent and ongoing campaigns in China through October 31, featuring Sisley, Zegna, De B...
Kate Spade's official Sina Weibo account. (Sina Weibo/Kate Spade)

For A Winning Weibo Strategy, Gaining Followers Is Only Half The Story

In order to have a major impact and maximize publicity through social media, brands should focus on ...
Neiman Marcus launched its Chinese-language e-commerce site late last year

Ferragamo, Zegna, Net-A-Porter Poised For Strong 2013 In China

With observers of China's luxury market looking for signs of a rebound this spring, following muted ...